Stagwell and ad tech company Nexxen (formerly Tremor International) announced a partnership to offer a suite of tools via the Stagwell Marketing Cloud. 

The tools are designed to help clients better identify and shape target audiences and behaviors and optimize spend accordingly.  

The partnership was unveiled as Nexxen launches the Nexxen Data Platform--an expansion of its proprietary data management platform. Nexxen says the platform allows brands to securely input data (first-party, contextual, second-party and more) to augment their audiences with the firm's data assets and proprietary applications including contextual audience discovery tools. The platform includes automatic content recognition (“ACR”) data that purportedly enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.

Stagwell created its Marketing Cloud unit in 2021 to develop and market a suite of technology products to support in-house marketing teams and their transformation efforts. The suite includes products designed to support influencer marketing, audience segmentation, PR, immersive experiences, brand insights and more.  

Mark Penn, chairman and CEO, Stagwell said Marketing Cloud clients can leverage the Nexxen Data Platform, “specifically Nexxen’s proprietary identity graph and Stagwell’s clean room capabilities, to effectively maximize their campaigns with unified and comprehensive views of valuable audiences across touchpoints and devices, in a privacy-compliant manner.”  

Ofer Druker, CEO, Nexxen added that the partnership will bring “advanced data solutions to top tier brands around the globe and will grow in incremental layers of innovation and value as we put data at the core of Nexxen’s strategic roadmap.”