• by Fern Siegel , January 15, 2024

Atlanta agency Ammunition has added to its C-suite roster.

Alex Russell was named chief creative officer, while Ankur Goel joins as chief operating officer. The hires follow a 70% increase in business, according to the agency.

Previously, Russell was former executive creative director at KO:OP, Coca-Cola's in-house agency, chief creative officer at Genexa, and senior vice president-creative director for BBDO Worldwide. He has worked on campaigns for VW, Intel and AT&T.

Before joining Ammunition, Goel served as chief commercial officer for Lawn and Garden LLC, overseeing the Gilmour, Nelson and Jobes brands. Prior to that, he spent seven years at Samsung Electronics Americas, most recently as vice president-general manager of sales and marketing. Before Samsung, Goel worked at Gartner, PwC and Capgemini.

Both Russell and Goel officially started Jan. 2, 2024, signaling its push for continued growth and market expansion.

Jeremy Heilpern, CEO of Ammunition, said: "These moves not only reaffirm our dedication to investing in top-tier talent to shape the agency's long-term vision but also underscore our commitment to making change happen both for us and our clients."

Founded in 2017, Ammunition is partners in Worldwide Partners, a global network of independent agencies. Ammunition acquired Mad Hat Creative last year. Its client work includes Mitsubishi Electric, Georgia-Pacific, Westlake and Panasonic.