MediaPost Agency Daily Editions for November 2023
- MediaPost Agency Daily - Thursday, Nov. 30, 2023
- AAF Selects 6 Ad Icons For Hall Of Fame, Including Goodby, Francois
- Brian Wieser Boosts Ad Outlooks Nearly A Percentage Point
- Game Seven Wins Beverage Business, Named BlueTriton's Social-Digital AOR
- Dhawan Named CFO For S4 Capital
- Family Fare Traditions Are 'Baked In'
- Google Appoints Srinivasan To Run Ad Business
- Q3 National TV, Video Ads Sink 3.2%: Madison And Wall
- Guinness Launches Cosmic Imagery Campaign in China
- 5 Ways To Evaluate Brand Partnerships
- MediaPost Agency Daily - Wednesday, Nov. 29, 2023
- 50,000feet Adds 2 Executives In Latest Expansion, Focuses On U.S.
- GSD&M Names Newman As President
- Instagram Places Ads Alongside Child-Sexualizing Reels Targeting Teen Influencer Followers: Report
- Modern Woodmen Salutes Today's Pioneers Around 'Campfire'
- Kinesso Named Media Agency Of The Year For 2023
- Invalid Traffic Forecast To Cost Advertisers $72.4B Next Year
- College Football Up 15% In Impressions, 19% In TV Ad Spend
- What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
- A Data Frenzy At Microsoft Advertising
- MediaPost Agency Daily - Tuesday, Nov. 28, 2023
- Grammy Winner Pastor Caesar Sings New Tune For Red Lobster
- Ad Market Expands For Fourth Consecutive Month, October Climbs 3.2%
- Midea Gets 'Merry,' Posits Modern-Day Grinch Coping With Christmas
- Gardner Named MediaSense COO
- Box Office, TV Ad Spend Rises, But Not To Pre-Pandemic Levels
- Economic Strains Widen Gulf Between Brand Values, Value Brands
- Ad Spend Wasted On Invalid Traffic Could Reach $72B In 2024
- Dentsu Taps Kinnibugh As Global Chief Strategy/Consultancy Officer, Media
- MediaPost Agency Daily - Monday, Nov. 27, 2023
- Fusion92 Acquires TRAK Data, Enhances Audience Targeting Options
- Snapchat Rolling Out Ad-Free Subscription Tier
- United Flys On 'Love' For The Holiday Season
- New Hampshire Publisher Goes On Trial For Failing To Label Political Ads
- How Brands Can Champion A Circular Economy
- Amazon Fights Bid To Revive Claims Over Alexa Ad Targeting
- Don't Wait to Prioritize Brand Awareness -- Act Now
- MediaPost Agency Daily - Friday, Nov. 24, 2023
- Preacher Employs Martin Short For Wealthsimple 'Work'
- Visit The USA Launches 'Experience It All' Campaign
- WPP's FGS Global Acquires Canadia PR/Public Affairs Firm
- Hijinks Collective Taps Iveson As CEO, Focuses On 'Positivity'
- Don't Wait to Prioritize Brand Awareness -- Act Now
- Eking Out A Win: Human Writers Beat AI In IBM Phishing Test
- MediaPost Agency Daily - Tuesday, Nov. 21, 2023
- Paris Hilton Gets A New Gig: Creative Director For Grey Goose Martinis
- Accor Appoints Accenture For Global Content Production Role
- Castor Joins OKRP As Group Creative Director For Metro Account
- Mischief @ No Fixed Address Named Pizza Hut's Social AOR
- Havas Media Buys Time From Impact Network For Resale To Clients
- Fallon, Ludacris Help State Farm Launch 'Magic' Campaign
- Data Drama Musicals Hit High Note With Generative AI
- MediaPost Agency Daily - Monday, Nov. 20, 2023
- Loris Nold Will Be Publicis Groupe's Next CFO
- Lucid Top Marketer Reveals Agency Search
- 'Nonnas' Take To New York Streets To Push Ragu's Kettle-Cooked Sauce
- Connelly Partners Launches Major Expansion Plan
- Iris Selects Woodward As Managing Director To Strengthen Participation Agency Credo
- Three-Quarters Of America Likely To Shop Thanksgiving Weekend
- Flurry Of Brands Launch Interactive Holiday AR Lenses On Snapchat
- Disney, Apple, Lionsgate Pull Ads From X After Elon Musk's Remarks
- Compass Presses Case Against Flywheel Digital
- Young & Laramore Wins Dewalt Creative Account
- MediaPost Agency Daily - Friday, Nov. 17, 2023
- Dow Jones Taps Mediahub To Work With New In-House Media Unit
- 'Seinfeld' Producer Gives Athletic Spin To 'Seattle'
- Gameview Debuts Ad Tech Platform, Helps Marketers Target Specific Audiences
- Prophet Names Feldmeth Chief Strategy Officer
- Active Attention Launches With Deterministic Measurement
- Colle McVoy Adds Sarmiento As Chief Creative Officer
- Nike Shakes Up C-Suite With New CMO
- Oversaturation Poses Danger For 2024 Political Advertisers
- Mars Taps Spieth's Cromie To Head Toronto
- Here's Why Multicultural Consumers Are More Concerned About Privacy Issues
- Mindshare, Snapchat Study 'Need States' Of Social Media Users
- Departing GroupM Chief McDonald Joins Ziff Davis Board
- MediaPost Agency Daily - Thursday, Nov. 16, 2023
- OMG's Hearts & Science Names Siddall Chief Media Officer
- IPG Mediabrands Deploys Internal 'My Bot' AI Assistant
- Wavemaker Retains Church & Dwight, Holistic Approach Cited
- Ski Resort Campaigns Kick Into High Gear
- Perrier-Jouet Champagne Promotes Brand, Sustainability With Floral 'Wonder'
- Leagas Delaney Names Kit Dayaram Creative Director
- U.S. Creator Economy Estimated At 27 Million, Full-Timers Averaging $179,000 Annually
- Former PHD Chief Sullivan Joins Advisory Board Of Ad-Tech Firm Equativ
- FTC Warns Influencers, Trade Groups Over Aspartame Ads
- Report: Zoomers Are Driving The 'Era Of Mass-Niche'
- Erin Riley Promoted US CEO TBWA\Chiat\Day
- MediaPost Agency Daily - Wednesday, Nov. 15, 2023
- GroupM, Google To Assess Impact Of Sandbox APIs On Advertising
- Dentsu Falls Further Behind In Q3 As Company Downgrades Full-Year Outlook
- Latest Exec Shakeup Designed To 'Accelerate' Shift To 'One Dentsu' Model
- Omnicom Strikes First-Mover AI Deal With Getty Images
- Festival Foods Gives 'Help' A Personal Touch
- Cardi B, Patti LaBelle Offer Sweet 'Hug' For The Holidays
- Cotton Incorporated Names GALE Strategic-Creative Agency
- IAB Launches Multi State Privacy Accountability Certification
- Luxury Spending Up Worldwide, Down 8% In The Americas
- Privacy Watchdog Issues New Warnings About Real-Time Bidding
- 3.know: Omnicom Digital's Jonathan Nelson & Forrester's Jay Pattisall
- StrawberryFrog, Dynata Find Widespread Worker Unfulfillment
