The companies will be working with a select group of GroupM clients and ad-tech providers to test campaigns with a particular focus on targeting, … Read the whole story

The firm is the latest holding company to report it will lose ground in 2023. Stagwell recently indicated it's expecting a 4% decline organically … Read the whole story

The moves follow another quarter of disappointing financial results for the company, including a third-quarter organic revenue decline of 6% and a further downgrade … Read the whole story

Described as an alpha test, the agency holding company will integrate Getty's generative AI tool into its internal Omni AI-powered operating system. Read the whole story

The social campaign will run across Instagram, X and Facebook in seven episodes. Read the whole story

Ad-tech companies can now opt for a certification process showing compliance to the Multi-State Privacy Agreement (MSPA). Read the whole story

Bain's new report predicts that growth will slow to the low to mid-single digits in the coming year. Read the whole story

RTB data are broadcast without any security measures, the Irish Council for Civil Liberties writes. Read the whole story

The Omnicom Digital chief and Forrester's principal analyst discuss the rapid infusion of AI, onboarding and the implications for people working in the ad … Read the whole story

The results in the new "WorkShift" study indicates three out of four workers are either unfulfilled, checked out or fed up. And only 26% … Read the whole story

The integrated campaign highlight the retailer's commitment to the public. Read the whole story