• by Joe Mandese  @mp_joemandese, November 16, 2023

Long-time Canadian media agency and marketing exec Victoria Cromie has joined The Mars Agency as managing director of its Toronto office.

Comie, who joins from marketing director of gymnastics equipment marketer Spieth America, previously held senior media management roles at IPG Mediabrands' UM Canada, Innocean Worldwide Canada, GroupM's Mindshare, Omnicom Media Group's PHD, and Dentsu's Carat units.

She reports to CEO of International Markets Darren Keen.