• by Fern Siegel , November 27, 2023

MediaSense, a global media advisor to brands, named Matthew Gardner as Chief Operating Officer to support the company's international growth.

Previously, Gardner was Chief Finance & Operations Officer for Britbox International, a British TV service that streams worldwide.

Gardner also has experience in the marketing and ad agency world. He held posts at Dentsu and Vubiquity, as well as EMI and Ascent Media.

MediaSense advises advises brands on the optimization of internal and external agency media operating models and their media supply chain. In March, it formed a partnership with the World Federation of Advertisers.

"The potential for growth in the marketing communications advisor sector is vast, as brands continue to partner with external partners to navigate the challenges in global media," said Gardner of his appointment.