MediaPost Agency Daily Editions for October 2022
- MediaPost Agency Daily - Monday, Oct. 31, 2022
- Sonnenfeld-Directed 'Bedtime Stories' Ad To Debut In World Series Opener
- VitaBeans Hits Canada, Younger Demos Targeted In Wellness Push
- McDonald's Poland Campaign Plugs Loyalty Program
- Omnicom Taps Hesz For New Chief Strategy Officer Role
- Dear Elon...
- Does Elon Musk Still Hate Advertising?
- The Media Recession Is Coming, The Media Recession Is Coming -- Or Is It?
- Mi' Familia? Ads Targeting Hispanic Dads Must Move Beyond The Tropes
- Next Fifteen Offer For M&C Saatchi Not Likely To Go Through
- Agency DNA Adds MD Role, Taps Industry Vet Meagher To Fill It
- MediaPost Agency Daily - Friday, Oct. 28, 2022
- Cindy Gallop Tells Conference, 'Our Industry Has Colluded In Its Own Devaluation'
- Neiman Marcus Makes A Holiday 'Moment'
- In Letter To Advertisers, Musk Vows Twitter Won't Be A 'Hellscape' Or 'Spam'
- Americans Say Ad Biz Has A Decarbonization Role To Play, Mixed On What It Should Be
- Podcaster Acast Launches Tool To Enhance Ad Targeting
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
- Meta Q3 Profit Plummets 52% In Q3, Stock Down 23%
- Heard At ANA's Masters Of Marketing, Sensed In Other Ways Too
- So Let Me School Elon Musk On The Flip Side Of Relevancy - It's Called Differentiation
- Burrell Taps Rogers-Simpson For Senior Brand Role
- MediaPost Agency Daily - Thursday, Oct. 27, 2022
- WPP Reports 3.8% Growth In Q3 As Shares Slide On Margin Worries
- Save The Music Strikes New Chord With Brand Refresh
- BBH Dublin Teams With ICAD To Mentor Future Ad Talent
- Former 'MAD' Magazine Editor Bill Morrison Is Ready To Fix Your Marketing Problem
- HMG N.A. Platform Integrates Samba TV OTT, Linear Data
- Americans: Ad Industry Should Be Held Liable For Greenwashing, Obstructing Climate Action
- P&G's Pritchard Pulls A Bait-and-Switch, Calls For End Of 'General Market'
- Fans Looking Forward To World Cup Despite Controversies
- Google: How Agency Folks Really Feel About Automation
- MediaPost Agency Daily - Wednesday, Oct. 26, 2022
- Empower Wins Media For Zaxby's Restaurant Chain
- Omnicom Taps Kathleen Saxton As First Global CMO
- Crazed Fans Promote SeatGeek In First National Work
- 50,000feet Refreshes NorthWest Healthcare Properties Brand, Site
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
- Using Horror-Movie Images To Stop Abortion Bans
- Bigger Than Sports and Celebrity: The Power of Brand Fandom
- My 10-Day Tech Detox
- Havas Study Tracks Changing Nature Of 'Communities'
- New Business Streak Follows Talent Expansion At Doe-Anderson
- MediaPost Agency Daily - Tuesday, Oct. 25, 2022
- Havas Growth Slides To 3.9% In Q3
- Pernod Ricard Taps Publicis Media To Handle U.S. Media
- B-Reel NY Names Cruz As Brand Director
- Spark Foundry: Already Time To Rebrand The Metaverse
- Karnik Appointed Barkley Chief Media Officer
- Infiniti Celebrates The Important Moments That Happen In Vehicles
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
- Hispanics Are More Likely To Be Online Shoppers Vs Non-Hispanics
- MediaPost Agency Daily - Monday, Oct. 24, 2022
- IPG Boosts Outlook After Strong Q3 Growth
- Major Launches New Product To Keep Plants Happy
- Experts Explain How Pervasive Greenwashing Has Become - Why It's Advertising's Next Big Liability
- Amex-Delta Take Off With 'Yellowstone' Cast
- How The Ad Industry Can Fix Greenwashing, Overnight
- Harbour Selected As Brand, Creative Partner For Away Resorts
- Why DEI Initiatives Fail -- And How To Ensure They Succeed
- Report: GenZ Sports Fans Watch One Game Per Month, Or Less, On Live Linear TV
- MediaPost Agency Daily - Friday, Oct. 21, 2022
- Ford Hands Global Creative Ad Duties To Wieden + Kennedy
- Las Vegas Positioned As Adult Fare, Ads Suggest Ditching The Kids
- 72andSunny Enlarges New York Office, Taps JT Pierce As Managing Director
- Report: Most In-House Creative, Brand Teams Have Restructured In The Last Year
- U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
- Otter Swims With PMG, Continues New Biz Roll
- Ad Inflation Rises: Now Projected To Jump 6.2% In North America, 5.2% Worldwide
- Hyundai Focuses On Envy Factor
- Kia Launches NBA-Inspired Spot
- Publicis Media's APX To Fund New Series With J.B. Smoove
- MediaPost Agency Daily - Thursday, Oct. 20, 2022
- Scandic Kicks Off Nordic 'Friend' Campaign, First In 4 Years
- Study: Consumers Cutting Travel Out Of Holiday Budgets
- 'Don't Mess It Up,' California Destination Tells Visitors
- VMLY&R Names 2 Global Leads To Coca-Cola Account
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning Group
- More Consumers Will Use Social Media For Holiday Shopping
- Grocery Giant Ahold Delhaize Hires CitrusAd, Powered by Epsilon, To Expand Retail Media
- MediaPost Agency Daily - Wednesday, Oct. 19, 2022
- Omnicom Revises Full-Year Growth Guidance After Strong Q3 Results
- GroupM: Consumers Don't Trust Brand Statements On Roe v Wade Reversal
- Crisp, The Trade Desk Team In Media-Buying Efforts
- Hart House Campaign Dines On Sassy Humor, Makes Plant-Based Cuisine Alluring
- How to Create A Culture Comfortable With Failure To Set You Up For Success Beyond The Holidays
- Former Ogilvy, WPP Executive Tro Piliguian Dies At 75
- Local Media Specialist Harmelin Turns 40, Shares What's In Store For The Next 40
- Code and Theory Launches Inclusive Design And Marketing Strategy Practice
- MediaPost Agency Daily - Tuesday, Oct. 18, 2022
- Publicis Groupe Reports 10.3% Growth For Q3 And First Nine Months
- The Next Frontier: StartRocket Launches Space-Marketing Agency
- Omnicom Group Adds Chief Client Officer Role, Taps Critical Mass' Lennon To Fill It
- FKQ Names Rodriguez As Executive Creative Director
- Agency Gut Taps DDB's Diquez For New Global CEO Role
- Call For Entries: 2022 All Stars
- New Biz Drives Ad Economy, Big Agencies Not So Much
- Navy Launches Campaign Aimed At Gen-Zers Who Think They'll Never Join
- Aldi Debuts Teeny-Tiny Billboards
- Washington AG Seeks To Fine Meta $25 Million Over Political Ads
