- MediaPost Agency Daily - Wednesday, Aug. 31, 2022
- Optimad Media Acquires Effective Spend And Relaunches As Optimal, Focuses On Performance Marketing
- Johnnie Walker, Lilly Singh Push For Female Leadership
- In First Broadcast Ads, FreshDirect Goes Straight For The Foodies
- Diego Boneta Celebrates 'Real' For California Milk Processor Board
- Streaming Subscriber Revenue Projected To Rise 32% By 2024, Slowdown To Follow
- Young Shoppers Prefer International D2C Brands Over Marketplace Platforms: Study
- Meta Allows Users To Post NFTs On Instagram And Facebook
- California Passes Bill Restricting Data Collection From Minors
- Retail Brands Are Boosting Their Digital Spending this Year
- MediaPost Agency Daily - Tuesday, Aug. 30, 2022
- VMLY&R Ups Pitanguy To Deputy Global Chief Creative Officer
- Hillel Revamps Campus Image With 'All Kinds Of Jewish' Campaign
- Netflix Ad-Supported Option Could Cost $7 To $9 A Month: Report
- Optimera Puts Tenney In Charge Of Product Marketing
- How Emotion AI Is Being Used in Marketing
- Bigger, Immersive Ads Capture Viewer Attention Longer
- To Finish 2022 Strong Means Finding, Creating And Keeping Consumer Value
- In New Campaign, DoorDash Tells A Single Story
- Appeals Court Revives Ad-Tech Company's Antitrust Claims Against Google
- MediaPost Agency Daily - Monday, Aug. 29, 2022
- Northern Tool's First National Campaign Solves DIY Challenges
- EMC Outdoor Promotes Massey To President
- GroupM Warns Of Slowdown By 'Digital Endemic' Advertisers
- News, Travel & Politics Lead In Global Ad-Spend Growth During Q2
- Listen Up: Twitter Adds Podcasts - Do Audio Ads Come Next?
- RollWorks Enhances Its ABM Platform For B2B Brands
- NBC Considers Reducing Prime Time By 1 Hour
- Google App Lets Marketers Test Experimental A.I. Systems
- MediaPost Agency Daily - Friday, Aug. 26, 2022
- Joanna And Chip Gaines Promote Magnolia Home | James Hardie Collection
- Tennis Star Rafael Nadal Scores For Santander Bank
- Handsome Selects Kim As Chief Strategy Officer
- Lionsgate Taps Horizon As Media Agency Of Record, Cites Proprietary Data Platform
- In Recession, 'Invest Or Cut Marketing Spend?' Is The Wrong Question
- Edmunds Parodies Car Commercials
- Aflac Ads Welcome New Animal: The 'Gap Goat'
- Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
- Microsoft Adds Ads To Outlook Email App
- MediaPost Agency Daily - Thursday, Aug. 25, 2022
- Engine Digital Beefs Up Toronto Mission With 2 New Execs
- Wrangler Takes A 'Ride' On Its 75th Anniversary
- Forecast: Global Ad Spend To Slow To 2.6% In 2023, Linear TV, Social Media To Falter, AVODs Outperform
- Amazon Upgrades Ad Partner Status For Select Companies
- Havas Names OpenX 'Preferred' Supplier, Cites Path To Net Zero
- Many Streaming Viewers Aren't Paying Attention To Ads
- Political Advertising: Social Media Loses Ground, While CTV Gains
- GroupM Sees eCommerce Slowdown, Says It Will Impact Advertising And Media Spending
- Jordan, Thompson Fight Cyber Crime In Amazon Ad
- Google Accused Of Sending Unsolicited Ad Emails In Europe
- MediaPost Agency Daily - Wednesday, Aug. 24, 2022
- Globant Is 'Reinventing' Business, Via Tech
- ARound Teams With Minnesota Twins, Brings Augmented Reality To Target Field
- Netflix To Skip Ads In Kids' Programming, New Movies On Ad-Supported Tier
- Google Tool Lets Marketers Self-Upgrade Smart Shopping, Local Campaigns To Performance Max
- Children's Ad Guidelines Apply In Metaverse, Watchdog Says
- Kagan: Ad-Supported Tiers May Cannibalize Netflix, Disney+ Full-Price Subs
- Gen Z To Marketers: Ditch The Persona
- a16z Invests $56 Million In 'Ready Player Me' Metaverse Avatar Platform
- Major Brands Flock To BeReal App
- MediaPost Agency Daily - Tuesday, Aug. 23, 2022
- Digital Advertising Hits $189 Billion In 2021, Global Forecasts Predict 5% Yearly Growth Through 2027
- Naiman Tapped As Tug's Managing Director, Toronto
- 2022 National TV Movie Spending Down 27% So Far Vs. 2019
- Standard Chartered Names Publicis Groupe As Global Creative Agency
- Apple's Next Big Move: Serving Up Ads In Apps?
- General Motors Selects Majority For Multicultural EV Efforts
- Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
- Google Launches Dedicated YouTube Podcasts Site
- Listen Up: Audible Ads Take Center Stage
- MediaPost Agency Daily - Monday, Aug. 22, 2022
- Perez Appointed Dentsu, Chief Creative Officer, Chicago
- In First-Ever Brand Ads, Rite Aid Aims For 'Radical Empathy'
- 'Life Math' Highlights Affinity Plus' Financial Benefits For Gen Z, Millennials
- Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly
- Genesis Launches Emotional Effort For GV80
- New Political Parties? Political Ad Money May Tell A Different Story
- Starbucks Eliminates COO Position
- MediaPost Agency Daily - Friday, Aug. 19, 2022
- VMLY&R Selects Grodberg As Global Chief Strategy Officer
- VCCP Handles Global Duties For Old El Paso
- The New Recession Playbook: Rethinking What Hardworking Media Really Is
- Ad Firms Launch Consumer Behavior Lab
- Luna Market Rebrands To Insomnia Labs To Guide Brands Through Metaverse, Web3
- Agency Communications Vet Brenton Returns To Agency-Side, Joins IPG Mediabrands
- IBM Extends U.S. Open Sponsorship For Five Years
- Netflix Taking 'No Frills' Approach To Ad-Supported Tier
- Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
- Brand Fetterman: Pennsylvania Democrat Is Running A Campaign For The Ages
- Dentsu's Carat Retains Vodafone Assignment After Review
- MediaPost Agency Daily - Thursday, Aug. 18, 2022
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
- Study Finds 'Virtual In-Content Ads' Boost TV Campaign Lift
- NuFace Launches First Global Ad Campaign
- Canva's Latest 'Design' Effort Promotes Teams, New Products
- Adtaxi Joins With Onramp Funds To Help Ecommerce Clients
- Havas Media Names PubMatic 'Preferred' SSP In NA
- Twitter Intros Tracking, Conversion, Optimization Ad Tools
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
- VCCP Raids 72andSunny For Executive Talent, Including Its First NA CEO