MAD Agency Daily
Monday, August 22, 2022
  • Perez Appointed Dentsu, Chief Creative Officer, Chicago

    Perez said he wanted to work at "an agency network designed for the future that addresses client's need for simplicity through the power of … Read the whole story

  • In First-Ever Brand Ads, Rite Aid Aims For 'Radical Empathy'

    The drug retailer's new campaign hopes to tell younger moms it's OK to use traditional medicine, as well as alternatives. Read the whole story

  • Hulu: Pitfall Of Serving Too Many Of The Same Commercials Repeatedly

    It may be an understatement that frequency capping doesn't work as well as it should, especially across the video and CTV industries. I read … Read the whole story

  • Genesis Launches Emotional Effort For GV80

    The spot ends with copy superimposed on the screen: "Life is defined by the choices we make. Define yours. The Genesis GV80." Read the whole story

  • New Political Parties? Political Ad Money May Tell A Different Story

    Could a third party succeed? Not only is there ever-widening polarization between the parties, but at the same time there is ever-mounting political fundraising. Read the whole story