• by Fern Siegel , August 26, 2022

EMC Outdoor has promoted 17-year company veteran Christie Massey to president. Massey has been with the agency since 2005 and previously served as director of client services since 2017.

EMC, a Philadelphia out-of-home and location-based marketing agency, specializes in traditional media, trade-show marketing and experiential activation. Clients have included Nerd Wallet, Sprint, T-Mobile, Kona Brewing and Delta Dental.

Massey has been a member of the agency's senior leadership team since 2014. She first joined the agency as OOH advertising project manager.

CEO Betsy McLarney called Massey “a natural leader, fosters strong relationships and focuses on positive results. Her leadership will be instrumental to our core focus in driving strategy, value and measurement."

During her years in media planning and account management, Massey oversaw national campaigns for various clients, including Smile Direct Club, Minted, Chobani, Subway and Famous Footwear.

Massey said she envisions a future where "strategic out-of-home can hold a stronger position in advertisers' media plans. We thrive on providing concierge-level service and bringing new brands into the out-of-home space."