MediaPost Agency Daily Editions for October 2021
- MediaPost Agency Daily - Friday, Oct. 29, 2021
- WPP: Digital, Ecommerce Drove 'Blowout' Q3, Supply Woes Won't Depress Advertising
- GroupM's McDonald, FCB's Cooke And Twitter's Peronette Among Newly Elected Ad Council Board Directors
- Mediassociates Wins Cryptocurrency Account
- Giving Raisins At Halloween? There's A Clean-Up Kit For That
- Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules
- Except For Gen Z, Consumers Are Shopping Early This Holiday Season
- Havas Media Group Fills Key Canadian Roles
- Google Found To Have Highest Number Of Fake Reviews
- Consumers Want Brands To Show Empathy, Despite Their Doubts
- The Next Gen Of Audience Measurement Will Require Big Data
- GroupM, PR Units Spur Growth At WPP
- MediaPost Agency Daily - Thursday, Oct. 28, 2021
- Cheil NA Taps Yoo To Lead New York Office, Global Media Services
- Duluth Trading Promises To Keep 'The Funk Far From Your Junk'
- Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
- Former Dentsu Aegis Chief Buhlmann Joins Serviceplan Board
- Supply-Chain Constraints On Ad Growth Prove Greatly Exaggerated
- Black Audiences Seek Representative Content, Brands
- Havas Media Group UK To Give A 'Boost' To Startups
- Ikea's Buff Bears Want You To Turn Off Your Work Phone
- Dentsu Teams With Snap: Concludes It's The Attention Economy, Stupid
- CVS Launches Major Campaign Highlighting Innovations, 'Consumer-First' Approach
- Dagli Elevated to Executive Creative Director At BSSP
- MediaPost Agency Daily - Wednesday, Oct. 27, 2021
- Berman Promoted to Chief Creative Officer At McCann Health New York
- Dentsu Teams With AI-Driven Banking Platform In Global Hyper-Targeting Play
- This Pizza Joint Is Very Selective About Who It Serves
- Theraflu Campaign Asserts Rest For Sick Workers Should Be A 'Right, Not A Privilege'
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
- Obit: Harvard Professor Alvin Silk, Dead At 85
- Role Of Corporate Communications Rises, Encroaches On Advertising, Media, Marketing
- 'Merged Media' Agency Network Red Havas Expands Into Top International Markets
- Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
- Marketers Are Increasing Their Focus On Email: Study
- Night Vision: How Email Marketers Are Adapting To Dark Mode
- Campaign Helps Flood Victims Restore Lost Photos, Memories
- MediaPost Agency Daily - Tuesday, Oct. 26, 2021
- Within Wins Digital Media AOR Duties For Rite Aid
- GroupM, Hogarth Team On Addressable Content Offering
- How To Reach Different Sides Of The Climate Change Divide
- Most Consumers Prefer Online Ads In Exchange For Free News
- Ecommerce Agency Digitawise Forms Email Marketing Partnership With Klaviyo
- Setting Budgets For 2022: Is Your Brand A Diaper -- Or Coke?
- Call For Entries: Agency Of The Year Awards
- Call For Entries: The 2021 MediaPost All Stars
- Ad Execs Turn Their Focus To 'Content,' 'ROI'
- Yanking The Supply Chain (Other Economic Indicators, Too)
- Friendly's Readies For New Chapter With New Agency
- U.S. Chamber Of Commerce Unveils Brand Makeover
- MediaPost Agency Daily - Monday, Oct. 25, 2021
- Skona Adds Coinme, Others To Its Client Roster
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
- Poll: Viewers Want Laughs, Not Politics In Super Bowl Ads
- Twitch Streamers Bloodied In Apple TV 'Invasion' Stunt
- Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs
- Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
- Growth Of Ad Sales At Amazon And Walmart Merits Look At Shopping Habits
- Alfa Romeo Unveils First Global Brand Campaign
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
- Gap, H&M, Levi Strauss Linked To Deforestation
- With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
- MediaPost Agency Daily - Friday, Oct. 22, 2021
- IPG Posts 15% Organic Growth In Q3, Upgrades Full-Year Guidance
- BrandTotal Social Media Campaign Analytics Now Available To Agencies
- Avrett Free Ginsberg Wins TheraTears Creative AOR
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
- Hyundai Launches First African American-Targeted Campaign
- Study Finds Gaps In Ad Spending Vs. Consumer Consumption Worldwide, U.S.
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher Platform
- Open Programmatic Ad Spend On CTV Grows 50%
- The Bully Pulpit Project: Genius Glut Redux
- Havas Posts Nearly 18% Organic Revenue Growth In Q3
- Mader Joins XD Agency As Head Of Creative
- MediaPost Agency Daily - Thursday, Oct. 21, 2021
- 4A's Adds Dentsu's Freemore, Others To Management Team
- Kroger Launches Private Programmatic Marketplace Built On First-Party Data
- Salient Global Launches To Help Clients Optimize Marketing Data
- Coinbase Signs On As Exclusive Cryptocurrency Platform Partner To NBA, WNBA
- The New Agency: This Time It's Personal
- Under-Siege Facebook To Reveal Corporate Rebrand
- Media.Monks Takes Brands Into The Metaverse
- Brands Struggle To Find The Right Influencers
- Moon Rabbit Named AOR For Proposed Opioid Overdose Product
- MediaPost Agency Daily - Wednesday, Oct. 20, 2021
- Omnicom Reports Q3 Organic Growth Of 11.5%
- Essence Wins Consolidated Media Account For Deutsche Bank
- Wendy's, McDonald's Battle Over Fries
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
- Clif Bar Uses Phone Tech To Reward Movement With Music
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
- OMG To 'Certify' Media Supply Chain For Diversity
- espnW Unveils Campaign For Women's Sports Platform
- Dentsu Creates 'Attention' Metric For Media Planning And Buying
- Advertising Industry Opens To Mental Health Awareness
- Deloitte Digital Launches 'Ethos' Practice
- MediaPost Agency Daily - Tuesday, Oct. 19, 2021
- GroupM's Essence Expands To France
- Martha Stewart Adds Gravy To Her Frozen Entree Pitch
- Call For Entries: The 2021 MediaPost All Stars
- Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
- Advertising Industry Opens To Mental Health Awareness
- New Report Explores Brand Opportunities In Burgeoning World Of 'Community Commerce'
- McDonald's Plans U.S. Test For McPlant Burger
- Zulily Targets Busy Moms In Holiday Campaign
- Melega Joins Doner As Global
- MediaPost Agency Daily - Monday, Oct. 18, 2021
- UM Named Media AOR For Storck USA
- Don't Try This At Home: New Insurance Ad Depicts Murderous Intent Of Beneficiaries
- Merkle Newly Appointed Global CEO Speaks About Advertising
- With Cancer Death Rates Down, PSA Pleas For More Donations
- Advertising No Longer The Least-Trusted Profession, But Not By Much
- Call For Entries: Agency Of The Year Awards
- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
- We Are (All) the Champions
- Facebook's Latest Reckoning: Will Anything Change?
- Report: 1 In 7 Will Leave The Marketing Industry Due To A Lack Of Diversity & Inclusion
