Open Programmatic Ad Spend On CTV Grows 50%
- by October 21, 2021
More households have hooked up their televisions directly to the internet, giving marketers another way to reach consumers who spend time with free ad-supported streaming television (FAST) and advertising video on demand (AVOD) services.
In the United States, the estimated number of households reachable by open programmatic CTV advertising rose …
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