MediaPost Agency Daily Editions for January 2022
- MediaPost Agency Daily - Monday, Jan. 31, 2022
- Ocean Media Lands Media Account For Cryptocurrency Platform iTrust
- Frank's RedHot Serves Up Saucy NFT Spoof
- What is Love? Ask Alexa
- U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
- Hyundai Brings Back Jason Bateman In 'Super Bowl-Worthy' Campaign
- U.K. Saw Strongest-Ever Ad Market In 2021: Report
- The Live Commerce Opportunity Ahead Of Us
- NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual Assets
- How The Media Destroys Trust -- And How We Can Build It Back Up
- Brendel, The 'Good Wine,' Takes Snootiness Out Of Wine Marketing
- Tamsedge Promoted To Chief Client Officer McCann Europe, UK
- MediaPost Agency Daily - Friday, Jan. 28, 2022
- MAD About Morrison: Former MAD Mag EIC And His Crew Team With The Idea Integration Co.
- Publicis Media Forges Programming Alliance With Crackle Plus
- Havas Media Group Named U.S. Media AOR For Edgewell
- Hill Holliday Taps PHD's Narasimhan For Top Strategy Role
- Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
- Ad-Spend Forecasts Show Return To Normal, Digital Maturation
- MediaPost Agency Daily - Thursday, Jan. 27, 2022
- Adcolor Study Highlights Obstacles To Ad Industry Progress On DEI Front
- Digitas Promotes 4 Senior Executives
- AT&T Taps Moore, Kunis (But Not Kutcher) For Super Bowl Spot
- Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
- LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
- Now A $15B Ad Business, Microsoft Solidifies Position In Digital's 'Big 4'
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
- WFA Reports Showcase Diversity Efforts Throughout Marketing Industry
- Medical Technology Firm Hologic Using Big Sports Platforms For First Consumer Ad Campaign
- S&P Global Selects Joan As Lead Global Agency
- MediaPost Agency Daily - Wednesday, Jan. 26, 2022
- Dentsu Revises Outlooks Upward, Last Of Big 4 To Boost Industry's Consensus
- Dawn Enlists Monday Talent To Support Members' Recruitment, DEI Efforts
- ANA Launches Agency Training Program
- Groupon Wants You To 'Party Like A Player' At Gronk's Place
- Twitter Adds Free Performance Ad Tools To Woo Advertisers
- Bashful About Beijing: Brands Tiptoe Toward Olympics
- TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
- Bulchandani Elevated To Global President At Ogilvy
- Sam's Club Preps First Super Bowl Spot
- Papa Murphy's Launches 'Together We Pizza' Campaign
- MediaPost Agency Daily - Tuesday, Jan. 25, 2022
- Kohl's Puts $240 Million Media Account In Review
- Observatory Promotes Shields-Shimizu To President, COO
- Laurel Cutler, Woman Who Excelled In 'Mad Men' Era, Dies At 94
- Dentsu Retires Gyro Agency Brand, Merges It Into Merkle B2B
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
- Which Brands Will Thrive In The Metaverse?
- P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
- Super Bowl Advertisers Have An Advantage With NFL Audiences
- How Do You Eat Mixed Nuts? Planters Wants To Know
- DieHard Batteries Launches New Campaign Showcasing Brand's Reliability
- MediaPost Agency Daily - Monday, Jan. 24, 2022
- Horizon Combines Chief Marketing And Equity Roles, Taps Essence's Smith-Wilson To Fill It
- Unit9 Group Launches Metaverse Advisory Dept
- Havas Group Acquires Control Of Spanish PR Agency Tinkle
- OOH Specialist Project X Media Unveils Revamped Client Portal
- Texas AG Sues Google Over Radio Endorsement Ads For Pixel 4
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
- Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
- How Pro Bono Work Boosts Creativity
- WFA Issues Media Planning And Buying Diversity Guide
- Young & Laramore Promotes Tom Denari to CEO
- MediaPost Agency Daily - Friday, Jan. 21, 2022
- Stagwell Closes Kitchen, Folds It Into MMI
- Empower Taps OMD Alum Brett Mowry For SVP Intelligence Role
- Wunderman Thompson Appoints First NA Chief Data Officer
- Busch Light Highlights Ice Fishing Cans With Shanty Push
- SI Swimsuit Puts Its Money Where Its Model Is: No, Not That Model, A Far More Progressive One
- Most People Are Open To Ad Targeting Based On Their Media Habits
- Nick Tran Out As TikTok's Global Head Of Marketing
- Diageo Media Chief Massey Named Co-Chair Of WFA Media Forum, Board
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
- Why CMOs Should Explore Data Unions in 2022
- Vella Challenges Women to Prioritize Sexual Health in 2022
- MediaPost Agency Daily - Thursday, Jan. 20, 2022
- Fig Promotes Deevy, Adds Creative, Design, Strategy And Production Hires
- M&C Saatchi CFO Resigns Amid Takeover Battle
- Essence Global Promotes Irwin To Chief Operating Officer
- Out With The Ox, In With The Tiger As Panda Express Gamifies Lunar New Year
- Sikorski Promoted to Global CEO At McCann Production Unit Craft
- Survey: U.S. Ad Buyers Bullish On YouTube, Amazon, TikTok
- New Bill Would Outlaw Most Forms Of Behavioral Targeting
- MediaPost Agency Daily - Wednesday, Jan. 19, 2022
- UM Taps Publicis' DeMiero As U.S. CEO, Lewis Promoted To Global CMO IPG Mediabrands
- Traction Adds LinkedIn Marketing Solutions To Client Roster
- 'Playtime Is Over': Aliens Signal Trouble In New Samsung Ad
- Edelman Finds 'Vicious Cycle Of Distrust,' Puts Onus On Businesses, Brands
- Starcom Offers On-Ramps To The Metaverse, Albeit Via Podcasts
- U.K. Reportedly Prepping Ad Campaign Against Messenger Encryption
- Consumer Adoption Of Voice-Powered Media Is Forecast To Grow
- Report Finds Chinks In Amazon's Armor, Opportunities For Retailers
- Publicis Health Acquires BBK Worldwide
- Few Consumers Think Brands Know Them Well, Merkle Study Finds
- MediaPost Agency Daily - Tuesday, Jan. 18, 2022
- Trade School Promotes Franconi To President
- It's Tax Season -- And H&R Block Is 'Here To Help'
- Mediaplus Commits To Americas Growth, Adds Client And Strategy Chiefs To NYC Office
- GSK Rejects Unilever Bids For OTC Biz
- A King's Ransom? The King of Beers Offers $1M To Sweepstakes Winner
- Considering Working With B2B Influencers? Read This First
- Sorrell's S4Capital and Stanhope Capital Group Launch New Venture Capital Fund
- Hinerman Promoted to Chief Information Officer At IPG
