The idea is to bring more humor and just plain fun to brand advertising -- qualities in short supply now, says Integration founder Colt. Read the whole story
Among the first co-produced programs is "Inside the Black Box," which is set to premiere on the Crackle streaming service in February. Read the whole story
The personal care products marketer spends an estimated $30 million on measured media in the U.S. including $10 million earmarked for online, according to … Read the whole story
Avin Narasimhan worked PHD for seven years and before being promoted to the top strategy post a year ago was U.S. head of communications … Read the whole story
The study also found Facebook is least trusted, while LinkedIn is most trusted, and Instagram is most important for brands. Read the whole story
Dentsu foresees the growth rate for digital advertising sliding into single digits by next year. Read the whole story