Incumbent Zenith has serviced the account for nearly a decade, and it was not clear if the agency would defend. The review comes as … Read the whole story
He's credited as a key architect in Observatory's effort in 2017 to split apart from CAA Marketing (where it originated) to become a stand-alone … Read the whole story
Lauded as a "futurist," Cutler held senior positions at McCann-Erickson and FCB/Leber Katz Partners, and was credited with the launch of Campbell's Prego. Read the whole story
The move is part of a continuing realignment of its agency portfolio since launching Merkle B2B in 2020. Read the whole story
Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology. Read the whole story
Michael Cruz, partner and head of content at Summer Friday, has been gathering information on the possibilities of crypto for future clients. Read the whole story
The maker of Tide detergent aired more than 26 million ads on radio, local cable and broadcast TV. Read the whole story
ShareThis explored consumer conversation data to find out what consumers are talking about as it relates to Super Bowl LVI. The insights include some … Read the whole story
The peanut brand is riding on the Big Game's coattails this year in a national spot ad to air just before halftime. Read the whole story
The work, from Omnicom's The Marketing Arm, will be seen in high-profile television events including the NFL championships. Read the whole story