• by Joe Mandese  @mp_joemandese, January 24, 2022

Dentsu, which acquired independent agency Gyro in 2016, has merged it with Merkle DWA and is retiring both agencies’ names, and making them part of Merkle B2B, a division of Dentsu’s Merkle unit that launched in September 2020.

Merkle said the move is part of a continuing realignment of its “portfolio” of B2B agencies under Merkle B2B.