• by Fern Siegel , July 25, 2025

To beef up its strategy department, adam&eveDDB named Martin Bassot as strategy partner.

Before this, Bassot was group planning director and deputy head of planning at Colenso BBDO in New Zealand.

He reports to Will Grundy, Chief Strategy Officer.

Bassot has a strong agency background in digital, media and integrated creative for various clients, including Nike, Samsung, Sainsbury’s, Guinness, Bud Light and ITV.

At Colenso BBDO, he supervised specific accounts, such as Spark New Zealand, Bank of New Zealand and Mars Petcare, which won a Cannes Lion Grand Prix.

Previously, Bassot worked at R/GA London and Wieden+Kennedy London.

Grundy said his new hire was “a weapons-grade strategist with an incredible brain, a diverse and modern skillset, and an eye-watering amount of world-class work to his name. It’s brilliant brains like his that will help us reimagine what Feeling First creativity can do and be.”