MAD Agency Daily Editions for January 2022
MAD Agency Daily - Monday, Jan. 17, 2022
Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says
Report: Global In-Game Advertising Grew Over 9% In 2021
S4 Capital's Latest M&A Deal Combines 4 Mile Analytics With Media.Monks
Ad Industry, Business Groups Urge Congress To Create National Privacy Standard
2021 Executive of the Year: Ben Downing
2021 Media Supplier of the Year: NewsGuard
Retail Media Overtakes CTV As Advertising's Biggest Impetus
Suit Alleges Google Misled About Ad Price Fixing, Auction Process For Years
Stan Who?
Labelium Taps Former Facebook Exec To Run Toronto Office
MAD Agency Daily - Friday, Jan. 14, 2022
Stagwell Invests In Martech Venture Capital Firm Hannah Grey
Will The Metaverse Kill Off Mobile Phones?
Wendy's Flings Insults At Other Brands On 'National Roast Day'
Dentsu International Taps Ilomechina For Global COO Role
NBCU Selects iSpot.tv As 1st Cross-Platform Alternate Currency Partner
The 'Persuadable' Voter Rights Media Mix Favors TV Streaming Services
Duluth, King Of Comfy Undies, Aims To Boost D2C Clout
Mobile Ad Spend Leapt 23% To $295B In 2021, 19% Jump Forecast For 2022
New NARB Pool Members Announced
MAD Agency Daily - Thursday, Jan. 13, 2022
You & Mr Jones Changes Name To The Brandtech Group
True Independent Holdings Acquires St. Louis Media Agency Dicom
A Guy Rides A Buffalo Wing...Or Was It A Buffalo?
Vegan Brand Violife: 'Change Your Cheese' -- And The Planet
Carat Bolsters Global Strategy Team, Adds Two Senior Partners
OAAA Beefs Up Marketing, Names Colona Commercial Marketing Officer
CEO Switch At Omnicom Media Group EMEA
NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' Tests
Andy Polansky, 38-Year IPG Veteran, To Retire In June
MAD Agency Daily - Wednesday, Jan. 12, 2022
Spark Foundry Recaptures KFC U.S. Media Account
Serviceplan Retains BMW Group Middle East Account
Twitter Acquires Stake In Digital Ad Firm Aleph Group
Wavemaker Names Salter Global Head Of Applied Innovation
Social Platform Acquires VR Firm, Studio To Help Creators Enter Metaverse
GroupM Taps Carat's Kim As First-Ever Chief Product & Services Officer
2021 Independent Agency of the Year: USIM
2021 Client of the Year: Apple
Need For Speed: Toyota's 'Faster Class' Campaign For GR86
Toyota Highlights Corolla Cross Characteristics
Taco Bell Returning To Super Bowl After 5-Year Hiatus
BBH Appoints Grieve Global and UK Chief Creative Officer
MAD Agency Daily - Tuesday, Jan. 11, 2022
WT's Philpott Adds Top NA Client Role To Her Remit
M&C Saatchi Independent Directors Rebuff 'Potential' Merger Offer
Media By Mother Taps Essence's Van Buskirk For Top Comms Strategy Post
Harmelin Taps Ebbecke As Head Of Business Intelligence
2021 Creative Agency of the Year: Empower
2021 Search Agency of the Year: NP Digital
Discovery Takes Minority Stake In OpenAP
Ogilvy Health Taps Hessel For Top NA Creative Post
MAD Agency Daily - Monday, Jan. 10, 2022
Got A Light? Odd Couple Martha, Snoop Tout Bic EZ Reach
TikTok Expands To TVs Across The Globe
Tailgating "Bruddahs" Style: What Game?
Why 2022 Will Be The Year Of The Marketer (And The Consumer)
Salient Global Acquires ICX Media
2021 Media Agency of the Year: Wavemaker
2021 Holding Company of the Year: GroupM
Please, No Pee Jokes: Incontinence Product Wins P&G Award At CES
Marketers Rethink Producing Entertainment: Sell Less, Up Brand Values
CEO Switch At Publicis Groupe's CRM Agency Hawkeye
Tinuiti Names Lori Varlas, Jeff Batuhan To C-Level Positions
Patagonia, Samsung Partner To Fight Plastic Pollution
MAD Agency Daily - Friday, Jan. 7, 2022
M&C Saatchi Confirms 'Preliminary Approach' From Ad Tech Firm Advanced/AdvT
Stagwell: We're Done With Uncapped Earnout M&A Model
Wunderman Thompson Showcases Metaverse Platform At CES
Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
GroupM Finds Backlash To Streaming Ads, Data Deals, Latest Media Technology
The Power Of Data-Driven Out-Of-Home To Win Voters In The Midterms
Hurling Hate: Utah Tech Exec Sends Anti-Semitic Email
McMorrow Appointed CEO McCann London
Terri & Sandy Win Universal Nutrition AOR
MAD Agency Daily - Thursday, Jan. 6, 2022
Publicis Groupe Acquires European Software Developer Tremend
Baldwin& Bolsters Leadership Team With New Hires, Promotions
The Key to Smart Digital Transformation in 2022? Mastering Your Digital Layer
Working Through Pain, Actor Dean Winters Reprises 'Mayhem' Role For Allstate
PMG Launches Program Aimed At Candidates With Advanced Degrees
Self-Service Programmatic Video Ad Platform Launches For SMBs
Half Of Gamers Subscribe To Video Game Services
My New Year's Media Resolutions Revolve Around Less Media
The Game's Afoot As OS Studios Taps Leonard For Client Role
Microsoft Advertising's Billion-Person Milestone
MAD Agency Daily - Wednesday, Jan. 5, 2022
Stagwell Acquires London-based Media Agency Goodstuff
Publicis Sapient And Banking Partner Form Fintech Joint Venture
Apple Touts Apple Watch As A Lifesaver In New Campaign
Lexus Targets Younger, Diverse 'Creative Visionaries' For Crossover
SMI Models 13 Months Of COVID Ad Spending, Finds $17B U.S. Deficit
Human Raises $100 Million In Growth Funding
Blue Bunny Ice Cream Parent Appoints Gale As Its New Agency
Ogilvy Veteran Fox Joins 22Squared As Group Creative Director
MAD Agency Daily - Tuesday, Jan. 4, 2022
McDonald's Shifts National Media Buying And Planning In U.S. To Starcom
Planet Fitness Touts Celebrities In Campaign, As Industry Struggles
Facebook's Ban On Ad Targeting May Have Unintended Consequences For Medical Recruitment
L'Oreal's Tech Incubator Releases Innovations At CES 2022
2022 Digital Marketing Trends To Follow -- Or Get Left Behind
Stagwell Unveils Scaled-Up AR Platform At CES This Week
Pabst Blue Ribbon Deletes Obscene Tweet
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