MediaPost Agency Daily Editions for January 2020
- MediaPost Agency Daily - Friday, Jan. 31, 2020
- Merkle's Vandre Named Chief Analytics Officer At Carat
- Foxtel Appoints Saatchi & Saatchi As Its New Creative Agency
- I.D.E.A. Rebrands As 62Above, Taps Carson For President
- Colorful Cast Of Characters Adorns First Walmart Super Bowl Spot
- Havas Creative Taps Nerlich For New Client Role
- Most Important Internal CMO Metrics -- Awareness, Sales, Media ROI -- In That Order
- Nearly Two-Thirds Of Marketers Now Claim An In-House Agency
- DAN Acquires Data, Ecommerce Specialist 4Cite Marketing
- You Decide: Bud Light, P&G Offer Viewers Choice Of Ads At Super Bowl
- AgencyUK Picks Up Chewits Brief
- Keith Weed Says Ad Industry Must Enter A New 'Age Of Responsibility'
- MediaPost Agency Daily - Thursday, Jan. 30, 2020
- MDC's Anomaly To Lead A New Agency Network Within The Holding Company
- Vladimir Jones Adds New Digital Lead
- Publicis Groupe Strengthens Diversity And Inclusion Leadership
- IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium
- Talon Taps Tegna's Wilson For U.S. CEO Role
- Take5 Candy Bar To Make Super Bowl Debut
- Super Bowl Roundup: Preview Of Beverage, Snack Spots
- FDA Plans To Study Influencer Marketing
- Mark Penn: Impeachment Trial Is 'An Exercise In Political Rage'
- Asahi Picks Mcgarrybowen London As First Global Ad Agency
- VCCP In Top Spot For New Business In 2019
- AgencyUK Picks Up Chewits Brief
- Right Twix Knows What The Left Is Doing
- MediaPost Agency Daily - Wednesday, Jan. 29, 2020
- Squarespace Brings Winona To Winona In Its Latest Super Bowl Ad
- Geodis Attempts To Decode Its Purpose
- Liz Ross Departs Periscope
- Media Kitchen Creates 'Chief Of Staff' Role, Taps BCW's Springer
- Guy Fieri Twists Himself Into Super Bowl Superpretzel Hype
- The Future is Here: Innovations Your Brand Can Use Today (And Others Getting Closer)
- Photographer Leibovitz, IPG's Roth, MediaLink's Millard Among 2020 Hall Of Famers
- How Not To Forget: Google Breaks Super Bowl Spot You'll Definitely Remember
- WPP Affiliate Syzygy Plans North American Expansion
- P&O Cruises Moves Creative To Snap London
- Ad Association Forms Climate Action Group
- Curtis Joins Night After Night In New Brand Partnerships Role
- MediaPost Agency Daily - Tuesday, Jan. 28, 2020
- Prepping For The Future, PeterMayer Names Edelman President
- Dentsu Aegis Acquires Digital Pi
- Pod Digital Media Partners With NBA Players Association, ADWhizz
- Forrester Finds Customer Experience A Weak Indicator Of Repeat Business
- IMGN Taps Wavemaker's Mallin As Chief Brand Strategist
- Google Cookie Move Raises Concerns Of A Return To Last-Click Model
- Planters "Pauses" Mr. Peanut Campaign In Wake Of Kobe Bryant's Death
- GNC Is 'There For You' In New Ad Campaign
- 3HM Wins Tropical Smoothie Cafe
- MediaPost Agency Daily - Monday, Jan. 27, 2020
- Eastport Holdings Merges Three Agencies To Form Full-Service Media Group
- Kobe Bryant Was Important To Ad World, As Well As Sports
- Marshmallow Treat + Marshmellow DJ = Marketing Success Story
- OTT Budgets: The Latest Target For Ad Fraudsters
- Scott Brothers Find Security In ADT Partnership
- Shoppers Shift On Ads: Give Us More Signal, Less Noise
- Heinz Supports Super Bowl Ad With Multiple Promotions
- IPG's Current Global Adds Four To NA Team
- Barkley Wins Lead Agency Duties For Teminex
- MediaPost Agency Daily - Friday, Jan. 24, 2020
- Butler/Till Promotes Jones To CEO
- Prepared To Be 'Whelmed' In Kissimmee, Fla.
- Cadillac Enlists Spike Lee For 2021 Escalade Launch
- Plummeting Location Data Threatens Key Marketing Functions
- Publicis Sapient Adds Creative Lead
- Goodway Group Finds Data Partner To Improve Media Buying For Retail Campaigns
- Austin's Preacher Wins NYC-based StreetEasy Account
- Lionsgate To Retain Carat
- Solve Adds New Production Head
- MediaPost Agency Daily - Thursday, Jan. 23, 2020
- Little Caesars Delivers First Super Bowl Spot
- Noble People Names Former McKinney Exec New President
- Anti-Bullying Campaign Time Travels With Help From 3D Tech
- Character Adds Growth Heads
- 2020 Consensus Remains Unchanged, Despite Dour Update By Dentsu Aegis
- RTB Reaches Tipping Point In 2020: Private Deals Top Open Market Trades For First Time
- Planters Declares Mr. Peanut Dead
- Branston Calls Creative Review
- Walrus Wins Arnicare Assignment
- MediaPost Agency Daily - Wednesday, Jan. 22, 2020
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
- Observatory Hires New Chief Creative Officer
- ANA's SeeHer Taps Karp McHugh For President's Role
- McCann Worldgroup Taps IPG Mediabrands' Berwitz To Help With Communications
- 160over90 Eyes China Expansion
- FCB Chicago Promotes Three To C-Suite
- On The Eve Of Davos, Ad Industry Unveils Plan To Use Economics To Combat Unsafe Digital Media
- Media Supplier of the Year: The Media Rating Council
- Client of the Year: Target
- Media All Star: Nicolas Bidon
- Media All Star: Jonathan Kim
- Kantar In Talks With UK Executive To Lead The Company
- Diageo Announces Shortlist In Media Review
- Vizeum Co-Founder Named Head Of Media At Dentsu Aegis
- Burberry Calls Global Media Review
- Big Thirst Marketing Wins Slate Mill Wine Business
- MediaPost Agency Daily - Tuesday, Jan. 21, 2020
- Bombas Makes Socks, Not Oven Mitts
- The NFL's Social Justice PSA
- INFRA Debuts Brand Overhaul
- Independent Agency of the Year: USIM
- Search Marketing Agency of the Year: 360i
- Media All Star: Shane Ankeney
- Creative All Star: Scott Donaton
- EU Considering Banning Face Recognition Technology In Public
- Can Ad Tech Solve The Media Believability Crisis?
- Publicis Health Reshuffles Leadership Team
- MediaPost Agency Daily - Monday, Jan. 20, 2020
- Mindshare Reorganizes Performance Unit, Creates Transformation Consultancy
- Creative Agency of the Year: BBDO
- Holding Company of the Year: Omnicom
- NYC&Co Forms Partnership With Manchester, UK
- WT Creates Global CMO Role, Taps Troni To Fill It
- Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?
- MTA Yucks It Up In New OOH Campaign
- Verizon Playoff, Super Bowl Ads Will Show How 5G Helps First Responders
- Havas Media CEO Leaves To Run Brainlabs
- Psychiatrists Call For Social Media To Hand Over Data To Better Protect Children
- United Collective Picks Up TravelPro Account
