MAD Agency Daily
Friday, January 24, 2020
  • Butler/Till Promotes Jones To CEO

    Previously Kimberly Jones was president and she will retain that title as she takes on the duties of CEO. Read the whole story

  • Prepared To Be 'Whelmed' In Kissimmee, Fla.

    Experience Kissimmee is shifting from traditional tourism spots to branded content that plays like a travel documentary. Read the whole story

  • Cadillac Enlists Spike Lee For 2021 Escalade Launch

    "Anthem" will be featured on Cadillac's social media and website after the launch, Cadillac's Bob Benbow tells "Marketing Daily." Read the whole story

  • Plummeting Location Data Threatens Key Marketing Functions

    iOS 13 controls and privacy regulations are contributing to a drop in available GPS and other quality location data and increased use of poor-quality ... Read the whole story

  • Publicis Sapient Adds Creative Lead

    Publicis Sapient is continuing to add talent under the leadership of Chief Experience Officer John Maeda by appointing Ian Wharton as executive creative director, ... Read the whole story

  • Goodway Group Finds Data Partner To Improve Media Buying For Retail Campaigns

    The partnership will tie real-time supply-chain signals for the retail products on store shelves into media buying. Read the whole story