Veteran agency social media and content marketing expert Noah Mallin has joined IMGN Media as Chief Brand Strategist, a new role at the five-year-old, New York-based digital media shop.
Mallin, who reports to IMGN CEO Barak Shragai, joins from GroupM's Wavemaker, where he was managing partner-head of content and experience for North America.
He previously was senior partner-head of social and social content-North America at Wavemaker predecessor shop MEC, and has held senior digital media roles at Publicis' Digitas and IPG Mediabrands Reprise Media.
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