MediaPost Agency Daily Editions for July 2023
MediaPost Agency Daily - Monday, July 31, 2023
Havas Media, Noise Digital Win Vancouver Tourism Media Account
Tennent's Lager Debuts New Look, Campaign
A-B Acquires Avalanche Insights
How About A Good Housekeeping Seal Of Political Ad Approval?
One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Katz Media Groups Ups 3 Executives On Political Sales Team
PRophet's Latest Feature: "Short-And-To-The-Point" Press Releases
MediaPost Agency Daily - Friday, July 28, 2023
Wavemaker Names Presidents For Its Global Fast Growth, Consultancy and B2B Practices
OMG Buys Two Brazilian Agencies, Outpromo and Global Shopper
Close Heads DSP Strategy For OpenX
F.Y. Eye, LinkNYC Bring Critical Messages To The Streets
Marcus Thomas Ups Chapin To President
Anthropic, Google, Microsoft, OpenAI Launch Forum To Promote Safe, Responsible AI Development
YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
Havas Growth Accelerates In Q2 To 6.2%
Quigley-Simpson Wins Media AOR For Mixbook
MediaPost Agency Daily - Thursday, July 27, 2023
Set Creative Taps Issaq As CEO To Expand U.S. Business
Band Together: Meow Mix Taps JC Chasez For 'Tabby 5'
Consumers Dislike New Twitter Logo, Study Finds
Vitamix Promotes Long-Term Craftsmanship
Intuit Launches B2B Ad Network Targeting Small Business Owners
Microsoft, Dentsu Strengthen AI Innovation Partnership
Horizon Media Chooses Precisely As Its Location Data Provider
U.S. Ad Market Dips Again In June
Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
M&C Saatchi CEO MacLennan Stepping Down
Crown + Conquer Taps Sutherlin For Talent/Partnerships Role
MediaPost Agency Daily - Wednesday, July 26, 2023
Changing Of The Guard At NYC's Barker Agency As Weil Steps Up To CEO
USIM, BAM Connection Selected For Zegerid OTC Assignments
Leo Burnett Chicago Selects Liz Taylor As Co-President, COO
Gut Taps DDB Chicago For Its First U.S. CEO
LA Tourism Taps Allied Global Marketing As AOR For Media, Strategy
House 337 Hires 3 Executives To Lead New Sports Practice
With X, Musk Emcees A Graphic Design Circus
Hispanic Consumers Feel Brands Fail To Understand Them, Study Finds
Currys Teams With Epsilon To Boost Off-Site Retail Media
MediaPost Agency Daily - Tuesday, July 25, 2023
Unimpressed With Q2 Holding Company Results, Wall Street Pushes The Sector Down
S4 Capital Shares Fall On Reduced Full-Year Growth Guidance
ESPN Pitches 'Fantasy' To Bring People Together
Brightcove, PubMatic Align Strategy To Drive Ad Revs
One Sound Doesn't Fit All Campaign Explores Audio
Big Principal Holding Companies
MGID Prepares Ad Industry For A Myriad Of Google's Changes
State Farm's 'Haunted Mansion' Tie-in
New Hires At Gut Toronto
MediaPost Agency Daily - Monday, July 24, 2023
IPG's Krakowsky Confirms Company Reconsiders Becoming Principal Media Seller
Tech Clients, 'Turnaround' Agencies Continue To Hinder IPG Performance
Messi Champions 'Greatness' For Hard Rock Cafe
AbelsonTaylor Group Oversees Agency, 3 Health-Care Businesses
Kelley Named VP, Business Development For Advocado
Sapporo Wants You To 'Shine Through' In New Campaign
Carlin Consumer Health Taps USIM, BAM For Zegerid OTC
Amazon, Google, Meta, Microsoft Agree To AI Safeguards Urged By White House
D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
OnStar Helps General Motors Emphasize Technology
Brands Head To Barbieland
MediaPost Agency Daily - Friday, July 21, 2023
Chemistry Wins Organic Social Content AOR For Focus Brands
Duracell Pushes Value, Dependability In New Global Work
Cox Heads Programmatic Product Management For Integral Ad Science
Creed Hires ScienceMagic To Lead Global Strategy
Actor Paul Scheer Directs Spots For Simply Salad Dressings
Toyota Focuses On Hispanic Audience With Soccer Effort
Few Firms Are At High Levels Of Customer Understanding, Study Finds
Visa Dives Deep Into Creator Economy
The Fallout From Repetitive Ads Is Worse Than You Think
MediaPost Agency Daily - Thursday, July 20, 2023
Publicis Q2 Growth Tops 7%, Upgrades Full Year Guidance
Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
Filthy Salutes Hospitality Industry's 'Love' For Cocktail Customers
Ogilvy Selects Woodbury To Lead North American Creative For Coca-Cola
Big Spaceship Selects 3 For Senior Posts
The Authenticity Advantage: Building Value by Being Yourself
Why Buy Now? Here's 19,000 Reasons
These Ads for Blueberries Parody Familiar Marketing Tropes
Grassroots Group Campaign Urges Viewers To Act Against Climate Change
MediaPost Agency Daily - Wednesday, July 19, 2023
Omnicom Growth Slows In Second Quarter To 3.4%
UK's Gravity Global Acquires 9thWonder
ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
Bit-O-Honey Candy Rebrands To Attract Younger Demos
Cowart Heads Growth For Alloy
GEICO Sponsors Wrexham's 'USA Invasion Summer Tour'
Marketers, You Now Live In A Barbie World
OVO Launches New Platform To Champion Sustainability
Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
Twitter's Biggest Advertisers Cut Spending An Average of 71%
Changes In Brand Strategy Drive Frequency Of Agency Reviews
Most PR Pros Are Now Using AI Tools: Study
Stagwell Acquires Tinsel Experiential Design
MediaPost Agency Daily - Tuesday, July 18, 2023
Study: Average Cost Of Agency Review Tops $1M
Korean Air Selects Hyundai's Innocean For Media AOR
Sonesta Hotels Debuts 'Whisper' Campaign To Highlight Hospitality
Suman Named Chief Creative Officer For Wunderman Thompson Germany
Above+Beyond Taps Walker As Chief Strategy Officer, Promotes In-House Execs
PMG Names Depuis President
It's Positive: Moody's Revises Outlook For Stagwell
Bob Evans Farms Selects VB+P As AOR
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