MediaPost Agency Daily Editions for July 2023
- MediaPost Agency Daily - Monday, July 17, 2023
- Amazon Ads Won't Let Bad Media Placement Upend 'Work'
- Richards Upped To Media Director, Media+
- Experience Columbus Taps Luquire As Marketing/Advertising AOR
- Worldwide Partners Bolsters Capabilities With 3 New Agencies
- Omnicom's Critical Mass Taps NYT Executive For New Innovation Role
- Mini USA Uses AI To Create Shareable 'Inner Voice' Videos
- Volvo Brings The Northern Lights To Consumers
- American Tourister Sends Gen Z On A Technicolor Road Trip
- Daasity Creates Data & Analytics Agency
- Canada Media Group Asks Advertisers For Spending Pledge
- What Agencies, Brands Need To Know About Threads
- Magna: Excessive Streaming Ad Frequency Damages Purchase Intent
- MediaPost Agency Daily - Friday, July 14, 2023
- Planters Wants Younger Demos To 'Surrender To The Cashew'
- Ogilvy Expands Pernod Alliance, Adds Jameson Creative Duties
- Weed Man Names Planet Propaganda Creative AOR
- Peet's Coffee Selects Mischief @ No Fixed Address For AOR Duties
- Emerging Social Media Trend: 'Critterposting'
- Ad Council To Fete Banking's Dimon At Upcoming Gala
- Mini USA Uses AI To Create Shareable 'Inner Voice' Videos
- Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data
- 'Cookie-Bombing' In Today's Digital Video & CTV Advertising
- Creative Agency Veteran Applebaum Joins Public As NA CCO
- MediaPost Agency Daily - Thursday, July 13, 2023
- Hill Holliday CEO Kaplan Steps Down After 41 Years At The Agency
- Havas Acquires 51% Stake In UK Agency Uncommon
- 'The Tampon Test' Reiterates Importance Of Body Autonomy
- Ogilvy Named Global Creative Agency For Jameson Irish Whiskey
- Carat Taps Publicis' Charles As U.S. Head Of Growth
- VMLY&R Promotes 3 Executives In U.S., Social To Search
- Threads Soon To Get Instagram's Branded Content Tools
- Virtual Agencies: How A New Model Benefits Agencies And Clients
- Marketers Lean In As First-Ever Sponsored Ad Appears On Threads
- Endeavor Group's 160over90 Expands UK Footprint With XYZ Acquisition
- Brunner Wins AOR Assignment From Church's Texas Chicken
- MediaPost Agency Daily - Wednesday, July 12, 2023
- COMvergence: OMD Remains Top Global Media Agency By Billings
- Omnicom Media Group Acquires UK Financial Services Specialist
- Cosmopolitan Of Las Vegas Promotes 'Curiosities'
- Candy Digital, Major League Baseball Team To Market Collectibles
- MMB Wins Biggby Coffee Assignment
- Wolff Olins Beefs Up Creative, Strategy Units
- Carlsberg Taps iProspect As Global Media AOR
- IAB Issues 'Retail Media Buyer's Guide'
- Google Campaign Merges Its Browser With The Fastest Sport
- Michael Farmer's 'Fly-On-The-Wall' Take On Huge's Radical Reorganization
- MediaPost Agency Daily - Tuesday, July 11, 2023
- Dentsu Invests In AI Monitoring Platform Fiddler Labs
- Pringles Brings Super Bowl-Styled Ads To Europe
- Formidable Launches, Focuses On Social-First Brand Campaigns
- Yum! Brands' Habit Burger Grill Puts Creative Account In Review
- Atkinson Returns To Saatchi & Saatchi For New DE&I Role
- Threads Hits 100M Signups In Five Days
- "The Big C" Campaign Is Now Open For Submissions
- MediaPost Agency Daily - Monday, July 10, 2023
- IPG, McCann Join AI Watchdog Organization
- Hey Jane OOH Campaign Promotes Safe Abortions In Illinois
- 2 Agencies Share Creative Duties For UK National Lottery
- AKQA Promotes 2 In San Francisco
- Spark Foundry Taps Bernstein As Chief Growth Officer
- From Awkward To Hilarious: Secret's Comic Tackles Sweat, Odor Taboos
- Threads Pulls 30M (50M?) Signups In First Day
- The Ad Industry Needs To Stop Being Guilty Of FOFO
- VaynerMedia Releases Lil Baby's "Merch Madness"
- Shinola Turns Spoof Watch Into Sellable Product
- MediaPost Agency Daily - Friday, July 7, 2023
- WPP Opens First UK Campus Outside Of London
- Omnicom's Latest M&A Deal: Germany's Grabarz & Partner
- Havas Buys PivotRoot, Expands Presence In India
- L'Occitane Invites Shoppers To Provence With New Virtual Store
- Corsair Activates Visibility On Rival Luggage Carousels
- Meta's Threads Draws 10M Signups In First 7 Hours
- Ad Industry Ethics Cross The Pond, IAE Unveils U.K. Edition
- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
- Consumers Want More Personalized, Interactive Video From Brands, Study Finds
- The Case For Fee Transparency In Influencer Marketing
- InnoVision Marketing Group Named AOR For Solutions For Change
- MediaPost Agency Daily - Thursday, July 6, 2023
- Fahey To Oversee Agency Partnerships For Innovid
- AI Version Of JLo Cruises With Virgin Voyages
- New Foldable "Razr" Launches With Global Ad Campaign
- Retailers, Restaurants Brace For Student Loan Fallout
- Rethinking The Customer Journey
- When E Follows T In The C-Suite
- Brands Await July 6 Launch Of Meta Twitter Rival 'Threads'
- ROI vs. ROAI (Return On AI Investment)
- Massachusetts, Publicis Health Still Slugging It Out Over Opioid-Related Lawsuit
- Verizon's Scotti Named Ad Council Chair
- MediaPost Agency Daily - Wednesday, July 5, 2023
- Havas Media, Adelaide Launch Proprietary Attention Metric
- Keep On Truckin': AllOver Media Acquires Boxi To Enlarge OOH Reach
- Is the Woke-Lash Real? Navigating Social Issues in Marketing
- Delsey Paris Travels The Globe With 'Fisheye'
- Report: Too Many Tech Providers Spoil The Shopper Experience
- MediaMath Files For Bankruptcy, Owes Hundreds Of Millions
- MediaPost Agency Daily - Monday, July 3, 2023
- It's Doable: Disabled Marketing Veterans Launch Creative Agency
- Beiersdorf Launches $800M Global Media Review
- Haberman Hatches Egglife Food Campaign After Being Named AOR
- Dentsu Completes $516M Acquisition Of Tag, Creates 6th Agency Brand
- Nationwide's Old Jingle Is Perfect for The New TikTok World
- Space150 Hires Maki As ECD
