California-based The Habit Burger Grill, part of Yum! Brands is putting its creative work up for review.  

The company previously worked with Party Land, an ad agency with offices in Los Angeles and Colorado. 

Search consultant Select Resources International is assisting with the review. 

The company said it is looking for a “visionary agency partner to propel the brand’s creative marketing strategies,” adding that it will be selecting agencies to participate in a close pitch process. 

Global Chief Marketing Officer Jack Hinchliffe, who joined the company earlier this year, said, “Our growth will come through building brand fame and igniting customer desire at scale...In this process, we are searching for a partner who shares in our vision and passion and understands, as we do, the profound impact creativity and innovation can have on business results."  

Previously Hinchliffe was with KFC UK and Ireland, also part of Yum! Brands. 

Known for its “Charburger,” the chain, founded in 1969, now has over 350 locations, most of which are in California. But the chain has an aggressive expansion plan and about 100 of its locations are now in about a dozen other states. It also has several locations outside the U.S.