MediaPost Agency Daily Editions for November 2020
- MediaPost Agency Daily - Monday, Nov. 30, 2020
- Report: Social Channels Are Critical To This Year's Holiday Marketing
- Sunbrella Opens New Relationship With Amp Agency
- DNA Launches #BlackBlackFriday
- Toggle Seeks Epic Turkey Day Meal Fails In Latest Campaign
- Molson Coors Says Many Will Be Crying In Their Beers This Holiday Season
- UK Government To Create Code Of Conduct For Facebook, Google, Others Dominating Markets
- Ecommerce Sites Set Thanksgiving Day Record, Outperform 2019
- Patagonia's Message About Fixing The Climate Crisis
- AbelsonTaylor Taps Moers For Biz Dev Role
- MediaPost Agency Daily - Friday, Nov. 27, 2020
- BBDO Debuts First Major Campaign For Dewar's
- A-B InBev, Cisco Systems Earn Top Honors At IHAF Awards
- Mondelez Taps MediaMonks To Manage Its Global Tech Infrastructure
- WeWork Does What It Loves, Strikes Digital OOH Ad Network Deal
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
- U.S. Brands Pay Social Media Influencers About $13,153 A Year
- Working Vs. Non-Working Budgets: Outdated Metric
- Hill's Pet Nutrition Campaign Warns Of Obesity Dangers
- MediaPost Agency Daily - Wednesday, Nov. 25, 2020
- The Variable Launches Its Own Black Friday Deals
- In A Tough Year, Heineken Says, Enjoy The Misery of The Holidays
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
- Review Site Claims To List Top Email Marketing Agencies
- Mondelez Expands Partnership With Publicis Groupe
- PMG On A Hiring Spree Following Series Of New Client Wins
- MediaPost Agency Daily - Tuesday, Nov. 24, 2020
- GroupM Agencies Dominate New Business Through First Nine Months Of 2020
- Advocacy Group Seeks To Shame Ad Agencies, PR Shops Hyping Fossil Fuel Industry
- Acxiom Taps Cadent For Data Activation Across Advanced TV, Indexed Linear
- Ad Council Launches Massive Vaccine-Focused Campaign
- Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
- Improving Agency-Client Relationships In The Post-Pandemic World
- If You're Among The 43% Losing Sleep, Have An Extra Helping Of Tryptophan This Week
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
- MediaPost Agency Daily - Monday, Nov. 23, 2020
- Bolstered By Venture Capitalist Funds, Dept Acquires Basic
- Georgia's Lost Eden Wine Brand Launches First Ad Campaign
- Marketers Unveil Code Of Consumer Data Ethics, Literally
- Thanksgiving 2020: Travel Down, Virtual Celebrating Up
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
- Trump Actually Won The Election By A Landslide
- FTC Wants To Question Stephen Bannon Over Cambridge Analytica
- WT Chile's 'Nature Is Calling For Help' Campaign For WWF
- Shoreland Named CEO Initiative UK
- Cetaphil Taps Barbarian As Global Digital Agency
- MediaPost Agency Daily - Friday, Nov. 20, 2020
- Cleveland Cavaliers Hires Artist Daniel Arsham As Its First Creative Director
- Horizon-TikTok Deal To Focus On Campaign Opportunities For Clients
- Ogilvy Taps McCann's Bulchandani To Run North America Region As CEO
- Jay Askinasi Rejoins Publicis Groupe As U.S. Growth Officer
- Attribution & Analytic Models - Incredible! But Only As Good As The Plethora Of Databases Involved
- It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
- Amazon Set To Shake Up Pharma's $1.3 Trillion Universe
- How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
- Atlas Ocean Voyages Debuts First Consumer Campaign 'At Last...Atlas' From Marca
- MediaPost Agency Daily - Thursday, Nov. 19, 2020
- CEO Switch At Novus Media As Rios Succeeds Murphy
- This Just In... IPG Mediabrands Brings NewsGuard To U.S. Media Buys
- Observatory, GrapeStars Announce Content Venture
- When Media 'Exposure' Is Not Audience 'Viewing' Or 'Hearing' There Can Be No Ad Outcomes!
- Mediaocean Automates Local TV Pre-, Post-Buys
- WPP Agencies To Use Anzu.io Platform For Online Gaming Ads
- How Has Covid Changed Consumers? GroupM Has A Map To Help You Understand It
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
- Audi of America Names New CMO
- Colgate Wants You To Put On A Happy Face
- Brewer Lagunitas Taps Canvas WW As Media AOR
- MediaPost Agency Daily - Wednesday, Nov. 18, 2020
- WPP Folds Commerce Shop Geometry Into VMLY&R
- Crunch Launches First Brand Campaign Under New Ownership
- Dawn Adds Barter Media Independent Active International To Portfolio
- Ad Industry Vets Launch Tack NYC
- YouTube Launches Audio Ads, Music Lineups For Brands
- ANA: We're Still Mostly Caucasian, Especially At The Top
- Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
- LP Ramps Up Ad Assault On Republicans, Georgia Senate Incumbents
- MediaPost Agency Daily - Tuesday, Nov. 17, 2020
- GroupM Finds Consumer Confidence Plummets During Pandemic
- Clorox's Liquid-Plumr Refreshes 'Clog' Campaign For Post-Pandemic World
- Wise PR Evolves Into Fully Integrated Marketing Shop
- Mindshare Named 'Media Agency Of The Year' For Second Consecutive Year
- Eye-Tracking TV Technology Company TVision Adds Person-Level Data
- Hyundai Partners With Spotify For Elantra Activation
- Polls Are Off In Predicting Election Results -- Can Marketers Trust Marketing Data?
- I Can't Wait -- Adults Are Taking Over At The White House
- JetBlue Puts Ad Account In Review
- MediaPost Agency Daily - Monday, Nov. 16, 2020
- OMD Awarded Media AOR For Georgia-Pacific's Consumer Brands
- DDB Worldwide Creates New Gaming Agency
- 'Unregiftable:' Vistaprint's Holiday Campaign Pivot
- Philo Donates $1 Million In Media Impressions To Black Businesses
- ARF Acquires Marketing Science Institute
- Industry to Establish Ad Metadata Standards
- Deutsch On Trump: 'He's In Pre-Production' For His Next Show
- TBWA Elevates New Diversity Lead
