The company spends about $75 million annually on ads promoting its lineup of consumer goods, according to agency tracker COMvergence. Read the whole story
The company is tossing the playbook for its annual holiday campaign for a new approach devised with Giant Spoon based on a study of … Read the whole story
An ad campaign will be featured on Philo's platform, with over 800,000 subscribers, and inserted on channels like A&E, aspireTV, BET, CLEO TV, Food … Read the whole story
In yet another roll-up of marketing trade associations, the Advertising Research Foundation this morning announced it is merging the Marketing Science Institute into the … Read the whole story
More than 2.3 billion people identify as gamers, a pretty big target for marketers in search of an audience. The new agency will be … Read the whole story
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Called AMSI, Advertising Metadata Standards Initiative, if achieved this would provide an Ad specifications database building block to the industry for analysis of cross-media … Read the whole story
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Trump has already trademarked trademark 'TeleRallies.' Grievance is the overarching theme of any future endeavor. Read the whole story
TBWA Worldwide is promoting Aliah Berman to Chief Diversity Officer, North America. Previously Berman was head of diversity, equity & inclusion at the network’s global experiential … Read the whole story
