MAD Agency Daily
Monday, November 16, 2020
  • OMD Awarded Media AOR For Georgia-Pacific's Consumer Brands

    The company spends about $75 million annually on ads promoting its lineup of consumer goods, according to agency tracker COMvergence. Read the whole story

  • 'Unregiftable:' Vistaprint's Holiday Campaign Pivot

    The company is tossing the playbook for its annual holiday campaign for a new approach devised with Giant Spoon based on a study of … Read the whole story

  • Philo Donates $1 Million In Media Impressions To Black Businesses

    An ad campaign will be featured on Philo's platform, with over 800,000 subscribers, and inserted on channels like A&E, aspireTV, BET, CLEO TV, Food … Read the whole story

  • ARF Acquires Marketing Science Institute

    In yet another roll-up of marketing trade associations, the Advertising Research Foundation this morning announced it is merging the Marketing Science Institute into the … Read the whole story

  • Industry to Establish Ad Metadata Standards

    Called AMSI, Advertising Metadata Standards Initiative, if achieved this would provide an Ad specifications database building block to the industry for analysis of cross-media … Read the whole story

  • Deutsch On Trump: 'He's In Pre-Production' For His Next Show

    Trump has already trademarked trademark 'TeleRallies.' Grievance is the overarching theme of any future endeavor. Read the whole story