Mondelez International is continuing to streamline its billion-dollar advertising portfolio by consolidating its production work.
Following a nine-month review, S4 Capital’s MediaMonks will manage global tech infrastructure, global websites and content production for North America, Latin America and AMEA (Asia, Middle-East and Africa).
S4 Capital hinted that the big assignment, which it calls “whoppers” was imminent when it issued its Q3 financial results a couple of weeks ago.
The CPG giant also assigned Publicis Groupe production duties across Europe.
The appointments will roll out in January 2021.
“The production model we have designed enables key strategic initiatives, while scaling rich taste appeal and delivering content fit for platform and purpose,” stated Meghan Johnson, agency ecosystem leader, Mondelez International. “For Mondelez International, this is a new way of leveraging data and capabilities at scale, only realized through strong partnerships across our agency ecosystem.”