Footwear brand Hoka is running a new global brand campaign.

Anomaly, Hoka's AOR, created  “Together We Fly Higher,”  which posits serious runners on race day — and what propels them forward. The campaign runs across CTV, OOH, digital, owned media, and paid social across Hoka platforms: Instagram, TikTok, Meta Hoa TV, X/Twitter, Strava and LinkedIn.

The new work, set to Bob Dylan's “Shelter from the Storm,” focuses on Hoka's mission to connect and bring people together, while highlighting individual achievements.

“Bob Dylan saw it and liked it which is pretty much the only award we've ever cared about. A Bobby,” said Josh Fell, chief creative officer at Anomaly LA.

Two shorter films, “Together: Ultra Commitment” and “Together: Quiet Rituals,” will debut later. They capture the nuances of a runner's world and key moments that define the running experience.

“As a brand driven by the joy of progress, we recognize the role community plays in the long road athletes’ take to achieve greatness. ‘Together We Fly Higher’ is about just that — celebrating the journey and those who got you there,” said Erika Gabrielli, vice president of global marketing, Hoka.