London-based Gravity Global has acquired 9thWonder, a full-service marketing agency with proprietary approaches to media, data analytics, and creative execution.  

The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, and deepening its global, data- and tech-enabled capabilities.  

9thWonder was founded by Jose Lozano in 2018. He sold the company’s B2B operation to Gravity Global in 2022. At the time of that transaction Lozano joined Gravity as US CEO while remaining head of the portion of 9thWonder that remained independent. He has since been elevated to President of Gravity Global. 

Gravity Global has grown substantially in recent years in part with a proprietary approach that harnesses thousands of data points to identify and activate the underlying drivers of brand performance and business growth. 

“Marketers trying to understand what drives buyers in today’s disrupted sectors and complex communications landscape require a new approach,” said  Lozano. “That’s why we’ve created a new model of marketing consultancy to support our clients, with one purpose – to find, liberate and accelerate client growth.”  

“Rather than owning a stable of agency brands who have to figure out how to work together, Gravity Global is one agency, with one approach, with integrated practice teams that deliver transformational results for clients worldwide” said Mark Lethbridge, CEO of Gravity Global. “With the integration of 9thWonder we will have more than 500 specialists across 14 locations working together as ‘one-team’ to build our clients’ businesses.”  

9thWonder is Gravity Global’s fourth U.S. acquisition in the last 15 months. The company now fields 14 global offices including an extensive U.S. footprint. 

Clients include Embraer, 3M, AkzoNobel, Ameriprise Financial, Honda Powersports, Nemours Children’s Health, Bosley and others.