Vitamins and supplements marketer Now is launching a new phase of its “feel good spending less” campaign platform. 

The work, from Hanson Dodge will be displayed across video, print, digital, social and out-of-home. 

Now is doubling down on the quality of its products by emphasizing how it tests multiple times for the purity of its supplements, conducting as many as 19,000 tests every month. 

The tagline for the new work is, “Now.  19,000 reasons to feel good spending less.” 

The campaign, targeting adult shoppers aged 25 to 55, launches this week and will appear on both connected and over-the-top TV, with streaming audio, print magazines such as Real Simple and Women’s Health, digital, Now social media channels and local partnerships with Real Simple later in the year.  

The platform was created by Hanson Dodge last year after it won the Now account.