Vitamix Promotes Long-Term Craftsmanship

by Fern Siegel , July 26, 2023

The longevity of its blenders is the focus of Vitamix's new 30-second spot.

Created by Marcus Thomas, the new work features a retro 1958 Vitamix handed down in 1989 and re-gifted in 2015 to make citrus-based drinks at a party, adding an emotional connection to a dependable product.

Laura Ostenkamp, vice president, marketing and product at Vitamix, said: “What better way to demonstrate the longevity of Vitamix and reinforce its value than to remind people the Vitamix machine they buy today could be handed down to their children or even their grandchildren.”

Another plus is the brand's up-to-10 year, full-coverage warranty.

Appealing to foodies and fitness fans alike, the campaign runs nationally with connected TV, online video, social media and digital display.

ad campaign, beverages

Next story loading