Following 11 million fan signups in 2022, a 12% increase from 2021, this year’s work, created in partnership with Butler, Shine, Stern and Partner (BSSP), makes game play a social necessity

Two 30-second spots (“Commish,” “Steve”) and one 15-second spot (“Delivery") spot, highlighting how everyone can connect around ESPN Fantasy Football, no matter your differences — from an awkward moment with a ride-share driver to a disapproving father.

“Only in Fantasy” will run across streaming, broadcast, digital and audio, with OOH activations in Times Square and LA Live.

The BSSP agency and ESPN have worked on previous fantasy campaigns since 2019. The two also partnered on ESPN’s  “One App, One Tap” campaign, producing four iterations, with the latest spot, “One App, One Tap: Phase 4” launching in May, and the Tournament Challenge "Go With Your Gut" campaign. 

Seth Ader, vice president, brand marketing, ESPN, said: "ESPN Fantasy Football creates connections and builds communities. In this campaign, we remind fans to continue playing ESPN fantasy football because it is the ultimate equalizer between people and can help get you out of awkward situations."