Globally, Dentsu is among the most conservative for 2022, but it's the most bullish for U.S. ad growth this year (+13.7%). Read the whole story
The talent firm was formed in 2020 by recruitment industry veterans Jamie McLaughlin, Carly Mednick and Gillian Williams. It specializes in creative, marketing and … Read the whole story
The new program is designed to help both clients and agencies improve their working relationships to drive growth, reduce costs, and relieve unnecessary friction … Read the whole story
The marketplace is running an experiential sweepstakes tied to the Super Bowl, where fans get a chance to be flown to Tampa Bay Buccaneer's … Read the whole story
Twitter on Tuesday introduced improvements to its ad capabilities, building off the company's 2021 product roadmap to improve performance advertising and measurement on the … Read the whole story
"Brands can't be seen as either too pro-democracy or too pro-China, or run the great risk of offending someone," says Northwestern U. marketing professor. Read the whole story
COMMENTARYTikTok will now use data company Zefr to ensure that in-feed ads across North America, the U.K. and the EU are placed in suitable … Read the whole story
In the new role Devika Bulchandani will expand her global responsibilities to encompass all five Ogilvy business units: Advertising, PR, Experience, Health, and Growth … Read the whole story
Papa Murphy's, which bills itself as a "take and bake" pizza brand, is launching its first brand campaign in years. Read the whole story
