Mediapsssst
Havas Media Group is committing up to GBP150,000 ($206,000) worth of resources for Havas Boost's first investment round, split evenly between cash, marketing budget/media spend and facilities (offering free rent … Read the whole story
In the latter role, Yoo is tasked with spearheading an overhaul of the agency network's media capabilities. Read the whole story
New ads, from Planet Propoganda, tout the brand's odor-fighting underwear line with "advanced anti-microbial" technology." Read the whole story
Of all reviews submitted to Tripadvisor for inclusion on its site, 3.6% were deemed fraudulent. Of those, Tripadvisor prevented 67.1% of all fake review … Read the whole story
Buhlmann, who remained a special advisor to Dentsu through December 2019, previously was chairman of Merkle and CEO of Aegis Group prior to its … Read the whole story
The evidence comes from three big digital ad companies -- Alphabet, Microsoft, and Twitter -- which reported massive third-quarter ad gains Tuesday. Read the whole story
Such viewers are more likely to buy from brands that advertise in such programming. Read the whole story
Retailer's latest ads introduce some very buff teddy bears to defend that "my home is my sanctuary" stance, Read the whole story
While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention … Read the whole story
The campaign includes an original song, "Healthier Happens Together," performed by actress and singer Renee Elise Goldsberry. Read the whole story
San Francisco-based agency Butler, Shine, Stern and Partners has promoted Sinan Dagli from Group Creative Director to Executive Creative Director, effective immediately. In his … Read the whole story
