Cheil North America has appointed Mitchell Yoo to the new position of CEO of Cheil New York and Head of Global Media Services. In addition to overseeing the New York operation, in the latter role, Yoo is tasked with spearheading an overhaul of the agency network’s media capabilities.
Minsoo Kee, CEO of Cheil North America, had been directly overseeing the New York office and media prior to Yoo's arrival.
Previously Yoo was Chief Client and Global Growth Officer at Hearst's iCrossing. He spent a decade at the agency and is credited with leading new business efforts that brought Bayer US/Global, L’Oréal, Coty, Humana, Prudential and others to its client roster. He also managed global client partnerships for clients including Coca-Cola, Unilever, BMW, and Apple.
Previously, he served as Global Director of Wunderman New York where he managed the global Dell SMB relationship.