Black Audiences Seek Representative Content, Brands
- by October 27, 2021
Black audiences are seeking out content among a growing variety of platforms that offer greater choice in programming.
Two-thirds of Black viewers are more likely to watch representative content and buy from brands that advertise in such programming, according to a Nielsen report titled "Seeing and believing: Meeting Black audience demand …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
