MAD Agency Daily Editions for October 2021
- MAD Agency Daily - Friday, Oct. 15, 2021
- New Agency Group To Be Led By Former Reprise CEO
- Stellantis Boosts Diversity Marketing
- WPP Taps Remling As New Chief People Officer
- Mediassociates Bolsters Staff, Leadership Team As Client Roster Expands
- Media Buyers See Growth Ahead For In-Game Advertising
- Ad Industry Icon John McGarry Dies At 81
- Mediahub Wins Farfetch Global Comms Planning, Media-Buying Account
- Changing Of The Guard At Merkle
- MAD Agency Daily - Thursday, Oct. 14, 2021
- Publicis Groupe Boosts Outlook After Strong Q3 Showing
- Omnicom Media Group Wins Chanel Global Media Account
- MediaCom Taps Publicis' White As Global Client President
- 'Reggie' Vamps It Up In New Ad From John Lewis
- Gonzales Appointed NA CEO At iProspect
- 70% Of Buyers Say All TV Should Be Bought On Impressions
- Lowe's Launches One Roof Media Network
- Labelium Named Digital AOR For Bestseller Canada
- Verizon Chief Vestberg To Receive Ad Council's Public Service Award For Outstanding Corporate Citizenship
- MAD Agency Daily - Wednesday, Oct. 13, 2021
- Ad Legend David Kennedy Dies At 82
- Autotrader Taps 'SNL''s Thompson For New Ad Campaign
- Fearing Shortages, Shoppers Bank On Early Holiday Shopping
- NBA Marks 75th Anniversary With Celebratory Ad
- Halloween 2021: Monsters, Maps, Tomato 'Blood,' Candy Thieves, Dog Faces
- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
- Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'
- Mobile Overtakes Mail As Top Local Ad Medium
- Report: Pandemic Has Left Most Marketing Teams 'Completely Exhausted'
- Publicis Media Launches In Pakistan, Taps Irshad For CEO Role
- MAD Agency Daily - Tuesday, Oct. 12, 2021
- Code and Theory Taps Sachs For Content Strategy Role
- Hill Tells Agencies It's Time To Rethink Talent Recruiting, Retention Efforts
- Don't Worry Australia, Alexa Gets You
- VMLY&R Names Kohl Head Of U.S. Media
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
- 'Forbes' Names 50 Most Influential CMOs
- Ad Execs: Facebook's Loss Is CTV's Gain
- Women In STEM 'Make That Change'
- MAD Agency Daily - Monday, Oct. 11, 2021
- The Shipyard, Mering Merge To Better Engineer 'Brand Love'
- Call For Entries: Agency Of The Year Awards
- Dell Taps Actress Yara Shahidi For Ads, Creative Advisory Role
- Ad Execs: Contextual Is King, Again
- 'No Time To Die': MGM Has Spent $20M On Ads Since July, Opening Box Office Could Hit $100M
- The Crumbling Of The Facebook Empire, Part II
- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
- How Brands Can Best Navigate The Cookie-less Future
- BBH Reorganizes As CEO Munn Readies To Leave At Year's End
- MAD Agency Daily - Friday, Oct. 8, 2021
- Spaeth Joins Wavemaker's C Suite And Will Lead Its Consultancy Hub
- Report: Brands That Do Endorsement Deals With NCAA Athletes Likely To Find Fan Love
- To Highlight Workplace Inequity, Ad Shows Kids Being Told Their Dreams Aren't Achievable
- More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies
- Tremor Video Launches Programmatic TV Marketplace
- Huge Appoints Ovaice Global Executive Creative Director
- MAD Agency Daily - Thursday, Oct. 7, 2021
- Omnicom Media Group Buys Jump 450 Media
- Report: Big Changes Looming For Travel, Tourism Category
- GSD&M Wins Fruit Of The Loom AOR Duties
- Walk This Way: Johnnie Walker's Latest Campaign Taps Iconic Rock Songs
- Dennis Holt's Next New Agency Model: MatrixPoint
- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
- Lexus Celebrates Hispanic Heritage Month
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
- If You Build It, They May Not Come
- MAD Agency Daily - Wednesday, Oct. 6, 2021
- Ad Campaign Celebrates 'Lights Up' In NYC
- Omnicom's Sparks & Honey Launches DE&I Practice
- New Intel Spot Designed To 'Break Apple's Spell'
- Walsh Named NA CEO Of Havas Media Group
- Spirits Marketer Brown-Forman Taps Sid Lee For Digital Strategy, ESG Initiatives
- Ron Foth Advertising Named AOR By Fine Arts Museum of SF
- MAD Agency Daily - Tuesday, Oct. 5, 2021
- GroupM's Essence Taps PHD's Dinkins For NA President/Head Of Media Role
- Turning 50, Starbucks Celebrates The Possibilities Of Connecting
- Spark Foundry Uses Taco Emoji To Activate Taco Bell Giveaway
- GroupM: Chinese Marketer Spending On Facebook Now $10B Annually, 'Many Billions More' On Google And Amazon
- Lexus Replaces Minnie Driver As Voiceover
- Facebook Calls Devastating '60 Minutes' Whistleblower Segment 'Misleading'
- Northwest Arkansas Aims To Attract Tech, Creative
- This Article Is Brought To You By...Me!
- Why De-Duplication Is Becoming The New Reach & Frequency
- Ad Spending By Home Appliance Makers Will Spike 12.6% This Year
- Taco Bell Celebrates National Taco Day With International Campaign
- MAD Agency Daily - Monday, Oct. 4, 2021
- McDonald's Super-Sizes Its Food Tray In New Ad
- Dentsu Consolidates Gaming Expertise Across Its Network
- And The Grand Effie Goes To... Popeyes Louisiana Kitchen
- With "Make It A Thing," Shutterfly Launches Biggest Campaign
- Hyundai Enlists Famed Photographer Annie Leibovitz
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
