MAD Agency Daily Editions for October 2021
MAD Agency Daily - Friday, Oct. 15, 2021
New Agency Group To Be Led By Former Reprise CEO
Stellantis Boosts Diversity Marketing
WPP Taps Remling As New Chief People Officer
Mediassociates Bolsters Staff, Leadership Team As Client Roster Expands
Media Buyers See Growth Ahead For In-Game Advertising
Ad Industry Icon John McGarry Dies At 81
Mediahub Wins Farfetch Global Comms Planning, Media-Buying Account
Changing Of The Guard At Merkle
MAD Agency Daily - Thursday, Oct. 14, 2021
Publicis Groupe Boosts Outlook After Strong Q3 Showing
Omnicom Media Group Wins Chanel Global Media Account
MediaCom Taps Publicis' White As Global Client President
'Reggie' Vamps It Up In New Ad From John Lewis
Gonzales Appointed NA CEO At iProspect
70% Of Buyers Say All TV Should Be Bought On Impressions
Lowe's Launches One Roof Media Network
Labelium Named Digital AOR For Bestseller Canada
Verizon Chief Vestberg To Receive Ad Council's Public Service Award For Outstanding Corporate Citizenship
MAD Agency Daily - Wednesday, Oct. 13, 2021
Ad Legend David Kennedy Dies At 82
Autotrader Taps 'SNL''s Thompson For New Ad Campaign
Fearing Shortages, Shoppers Bank On Early Holiday Shopping
NBA Marks 75th Anniversary With Celebratory Ad
Halloween 2021: Monsters, Maps, Tomato 'Blood,' Candy Thieves, Dog Faces
Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'
Mobile Overtakes Mail As Top Local Ad Medium
Report: Pandemic Has Left Most Marketing Teams 'Completely Exhausted'
Publicis Media Launches In Pakistan, Taps Irshad For CEO Role
MAD Agency Daily - Tuesday, Oct. 12, 2021
Code and Theory Taps Sachs For Content Strategy Role
Hill Tells Agencies It's Time To Rethink Talent Recruiting, Retention Efforts
Don't Worry Australia, Alexa Gets You
VMLY&R Names Kohl Head Of U.S. Media Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
'Forbes' Names 50 Most Influential CMOs
Ad Execs: Facebook's Loss Is CTV's Gain
Women In STEM 'Make That Change'
MAD Agency Daily - Monday, Oct. 11, 2021
The Shipyard, Mering Merge To Better Engineer 'Brand Love'
Call For Entries: Agency Of The Year Awards
Dell Taps Actress Yara Shahidi For Ads, Creative Advisory Role
Ad Execs: Contextual Is King, Again
'No Time To Die': MGM Has Spent $20M On Ads Since July, Opening Box Office Could Hit $100M
The Crumbling Of The Facebook Empire, Part II
SRDS Launches Tools Fostering Diverse Audience Planning, Buying
How Brands Can Best Navigate The Cookie-less Future
BBH Reorganizes As CEO Munn Readies To Leave At Year's End
MAD Agency Daily - Friday, Oct. 8, 2021
Spaeth Joins Wavemaker's C Suite And Will Lead Its Consultancy Hub
Report: Brands That Do Endorsement Deals With NCAA Athletes Likely To Find Fan Love
To Highlight Workplace Inequity, Ad Shows Kids Being Told Their Dreams Aren't Achievable
More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies
Tremor Video Launches Programmatic TV Marketplace
Huge Appoints Ovaice Global Executive Creative Director
MAD Agency Daily - Thursday, Oct. 7, 2021
Omnicom Media Group Buys Jump 450 Media
Report: Big Changes Looming For Travel, Tourism Category
GSD&M Wins Fruit Of The Loom AOR Duties
Walk This Way: Johnnie Walker's Latest Campaign Taps Iconic Rock Songs
Dennis Holt's Next New Agency Model: MatrixPoint
Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Lexus Celebrates Hispanic Heritage Month
Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
If You Build It, They May Not Come
MAD Agency Daily - Wednesday, Oct. 6, 2021
Ad Campaign Celebrates 'Lights Up' In NYC
Omnicom's Sparks & Honey Launches DE&I Practice
New Intel Spot Designed To 'Break Apple's Spell'
Walsh Named NA CEO Of Havas Media Group
Spirits Marketer Brown-Forman Taps Sid Lee For Digital Strategy, ESG Initiatives
Ron Foth Advertising Named AOR By Fine Arts Museum of SF
MAD Agency Daily - Tuesday, Oct. 5, 2021
GroupM's Essence Taps PHD's Dinkins For NA President/Head Of Media Role
Turning 50, Starbucks Celebrates The Possibilities Of Connecting
Spark Foundry Uses Taco Emoji To Activate Taco Bell Giveaway
GroupM: Chinese Marketer Spending On Facebook Now $10B Annually, 'Many Billions More' On Google And Amazon
Lexus Replaces Minnie Driver As Voiceover
Facebook Calls Devastating '60 Minutes' Whistleblower Segment 'Misleading'
Northwest Arkansas Aims To Attract Tech, Creative
This Article Is Brought To You By...Me!
Why De-Duplication Is Becoming The New Reach & Frequency
Ad Spending By Home Appliance Makers Will Spike 12.6% This Year
Taco Bell Celebrates National Taco Day With International Campaign
MAD Agency Daily - Monday, Oct. 4, 2021
McDonald's Super-Sizes Its Food Tray In New Ad
Dentsu Consolidates Gaming Expertise Across Its Network
And The Grand Effie Goes To... Popeyes Louisiana Kitchen
With "Make It A Thing," Shutterfly Launches Biggest Campaign
Hyundai Enlists Famed Photographer Annie Leibovitz
U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
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