Andrea (Ring) Grodberg will lead strategy for the agency's nearly 100 offices in 45 countries, including key accounts, such as the Coca-Cola Company. Read the whole story

General Mills named VCCP as its agency of record for brand Old El Paso across global markets. Read the whole story

Metaverse ad agency Luna Market has rebranded to Insomnia Labs, a Web3 ad and technology company focused on bringing major brands like Under Armour, … Read the whole story

She succeeds Rahel Rasu, who joined Accenture Song as managing director of global interactive marketing and communications. Read the whole story

The company is introducing enhancements to the digital fan experience on the U.S. Open mobile app and on USOpen.org. Read the whole story

Less content won't be the only differentiator, as Netflix seeks to encourage conversions to its standard, no-ads service. Read the whole story

"This is a watershed moment," OAAA CEO Anna Bager said in a statement, asserting "we are in a good position to continue this momentum, … Read the whole story

According to the firms, The CBL's mission is to explore how behavioral science can be applied to improve both the effectiveness of marketing messages … Read the whole story

Democrats think like scientists. Republicans think like marketers. Pennsylvania Lieutenant Governor John Fetterman is a Democrat who thinks like a Republican. Read the whole story

Media expenditures by the company in the EMEA region last year totaled $680 million, according to agency research firm COMvergence, while expenditures in the … Read the whole story