automotive

Infiniti Celebrates The Important Moments That Happen In Vehicles

Infiniti aims to design luxurious vehicles that provide a space for customers to catch a break from the hectic, ever-demanding world.

Those moments are captured in its latest ad campaign, “Infinitely You.” 

The full-line campaign highlights the space people need to have a conversation they've been meaning to have or just disconnect from it all and take a deep breath. 

The effort, debuting today on linear TV, digital and social media, include four spots and an anthem spot. 

“Infinitely You” focuses on the interiors of the Infiniti QX60, QX50 and QX80, which are designed with the goal of making drivers and passengers feel at ease,  says Shelley Pratt, director, marketing communications and media at Infiniti.

Each features a moment in time, captured inside the vehicle. 

In one spot, a woman looks in the mirror and gives herself a pep talk before stepping out. Another shows an exhausted father who gets in, loosens his tie and calls home. He immediately perks up at the sound of his child’s voice coming through the car’s speakers. 

Another spot shows a group of male friends showing support for each other with a pat on the shoulder and a few choice words. 

The campaign reinforces the brand’s commitment to providing its owners a place to experience some of life’s most intimate and honest moments, Pratt says.

The last time the automaker ran a multiple model spot was almost two years ago during its winter sales event, Pratt says.

"Most recently we have focused all of our efforts on the launch of the all-new QX60," Pratt tells Marketing Daily. "After ample weight was placed on our launch vehicle, we decided to showcase multiple models. We have full lineup of vehicles with thoughtfully designed interiors that allow our to feel at ease every time they get inside. We wanted to create an emotional connection to our QX50, QX60, and QX80."

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