MediaPost Agency Daily Editions for October 2022
MediaPost Agency Daily - Monday, Oct. 17, 2022
Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry
IPG's Mediahub Wins Celebrity Cruise Lines' North America Media Assignment
Agency New Biz Continues To Recede Through First 8 Months
Bakery Polishes Pearl In Texas, Wins Creative, Media Assignments
Wooden Spoon Herbs Rebrands, Launches Educational Campaign
Next Fifteen Shareholders To Vote On M&C Saatchi Acquisition
Kelly-Moss Names Planet Propaganda Brand Strategy-Creative Partner
MediaPost Agency Daily - Friday, Oct. 14, 2022
Rodes-Backed ISPD Launches 'Cognitive Science' Media Agency
Mediabrands Expands Its Media Responsibility Index
Nature Conservancy Pushes Benefits Of 'NYC Trees' In Sassy Campaign
Gronblom Tapped As Executive Creative Director, FCB New York
With New TikTok Ad Unit, Advertisers Only Pay For Ads That Are Viewed
MMGY Acquires Travel/Hospitality Specialist Wagstaff Media & Marketing
Osaka, Grimes Featured In Launch Campaign For Blizzard's Overwatch 2
Best OOH Ads
Lexus Reimagines Dorothy's Red Slippers With Help From Designer
Mindgruve Wins AOR Duties For First Horizon Bank
MediaPost Agency Daily - Thursday, Oct. 13, 2022
Publicis Groupe Terminates CMO Billingsley
Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
A&G, Zeta Global Partner On Journalism 'Inclusion List' For Ad Buys
Lancome Gets 'Happy' In New Limited Collection Spots
Denver Promotes Hockey As Source Of City Pride
Why Out-Of-Home Advertising Is Soaring In A Digital World
Despite Strong Environmental Worries, Consumers Spurn Greener Products
Survey: 49% Of Registered Voters Don't Have Traditional TV, 80% Stream
Gaming/Entertainment Publisher IGN Acquires Agency, Diversifies Into Ad Services
Stagwell's Marketing Cloud Unit Buys Research Platform Maru Group
California Issues Media Agency RFP For $40M Opioid Campaign
With Help From Agency Odysseus Arms, Bill Repositions As An SMB Growth Engine In Its First Ad Campaign
MediaPost Agency Daily - Wednesday, Oct. 12, 2022
WFA: Nearly 30% Of Big Advertisers Will Cut Budgets Next Year
CP+B Unveils New Leadership Team With Brad Simms At The Helm
Criteo Adds Execs To Enhance Commerce Media Platform
BBH's Black Sheep Studios Forms Production Company, Builds Separate Client Roster
'Call Of Duty' Promotes Latest Warfare With 'Squad' Spot
Robots To Deliver Ad Council Fire Prevention Campaign
Serviceplan Bets Big On Web3, Unveils DCNTRL
Slimfast Marketer Glanbia Taps Horizon For U.S. Media
Does GEICO's Media Review Signal Troubles For The Insurance Sector?
MediaPost Agency Daily - Tuesday, Oct. 11, 2022
Blue Chip Agency Celebrates Anniversary The Newfangled Way: In The Metaverse
'Words Unspoken' Supports Those Impacted By Suicide
Stagwell Media Network Expands, Rebrands
House 337, Good Business Team For Ethical Consulting Service That Promotes Sustainability
Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
Grove: 'How We Built Our Internal Agency'
Toyota Encourages Owners To 'Live Legendary'
Call For Entries: Agency Of The Year Awards
How About $6 Trillion -- Is $6 Trillion Big Enough For You?
MediaPost Agency Daily - Monday, Oct. 10, 2022
Cue The Music: Wunderman Thompson Launches Prism To Enhance Client Options
DDB Fresh Debuts, Applies Fashion Innovation To Non-Fashion Brands
NFT Project Supports Homeless In San Francisco
AKA Adds 2 Senior Hires To Promote Social, Paid Media
Hey Bezos, Bonaire Has A Mission For You
Political Ad Spending Hits $1.1 Billion In September - Fourth-Highest Month Ever: AdImpact
Toning Up Your Black Friday Email Marketing
Not-So-Happy Reactions To McDonald's Latest Happy Meals
Feeling Pinched, High-Income Consumers Are Shopping Earlier
MediaPost Agency Daily - Friday, Oct. 7, 2022
WPP Partners With One Club To Expand One School Initiative To The UK
Seven Creative Agencies, Firms Unite To Form 'Residence'
Anomaly Adds Media Services, Touts A 'More Progressive Take'
Ad Industry To Hold First National Dialogue On Greenwashing, Its Risks And Ways To Avoid It
FCB Inferno Ups Katy Wright To CEO
Ripple, Iris Worldwide Team For 'Crypto Means Business' Brand Campaign
WPP Buys SoCal Brand Design Agency Passport Brand Design
Telecentro Effort Promotes World Cup In Argentina
Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
Giant Spoon, FCB Wrap These Mets In New 'Subway Series'
PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Call For Entries: Agency Of The Year Awards
MediaPost Agency Daily - Thursday, Oct. 6, 2022
Former OMD Chief Osborn To Lead Ad Decarbonization Initiative In The U.S.
Conill Elevates Elizondo To Chief Creative Officer
adam&eveBERLIN Selects Antes As First Managing Director
WPP Taps Accenture Veteran To Run Its Business In Spain
Minnesota Dept.Of Health Taps Haberman As AOR For E-Cigarette Campaign
Monster Beverage Awarded $293M In False Advertising Suit Against Bang
Automotive TV Spending Down 22% In September
Wolff Olins Ups Environmental Offerings With Hargreaves Hire
VideoAmp Launches Second-By-Second Audience Measurement
Lexus RX Campaign Encourages Viewers To 'Never Lose Your Edge'
Stagwell Celebrates Doner's 85th Anniversary With Wolfgang Acquisition
50,000feet Helps Axiom Consulting Morph Into Lotis Blue
MediaPost Agency Daily - Wednesday, Oct. 5, 2022
LA's Latest Media Shop: Scale By Zambezi
In-Game Ads Forecast To Hit $17.6 Billion By 2030
Dentsu's iProspect Consolidates BMW Group's 'Offline' Media In Europe
'Dream' Come True: Barker Wins Maidenform, Bali, Playtex Brands
Schermer Promotes Next Generation Of Agency Leaders
Wunderman Thompson UK Keeps Samsung's European Account
PenFed Debuts Immersive Campaign At Dulles Airport
LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair
Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern
Would You Buy A Dildo With The Likeness Of This Man?
MediaPost Agency Daily - Tuesday, Oct. 4, 2022
De'Longhi Group Appoints Mediaplus To Handle NA Media Planning, Buying
Emily Harlock Named Partner, Chief Strategy Officer For Special Group
Take Two: New Spot Highlights STARZPLAY's Emotional Rebrand As Lionsgate+
IPG Acquires Salesforce Specialist RafterOne
No Deal: ADV's Offer To Acquire M&C Saatchi Has Lapsed
Horizon Analysis Reveals Demassification Of Gen Z Media
Fossil Fuel's Joe Camel Moment
Doe-Anderson Adds Senior Brand, Creative Execs
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