Mediapsssst
The study was conducted in two parts, with a quantitative survey of more than 28,000 adults across 14 markets. The second half, developed by Mindshare's NeuroLab team, dove deeper into … Read the whole story
The business publisher also tapped Mother and eg+ Worldwide for creative and production duties, respectively. Read the whole story
This is the third in a series of branded content launched in 2023 for Visit Seattle. Read the whole story
Gameview's data management platform aims for precise targeting. Marketers also receive in-view time and interaction rates to better determine ad placement. Read the whole story
Audi, Welch's Fruit Snacks, Quigley-Simpson, and PHD Media are some of the early adopters of the AI-powered video ad attention platform that Kerv Interactive … Read the whole story
Nicole Hubbard Graham returns as the new chief marketing officer. Nike also made new innovation and design appointments. Read the whole story
Fragmented media consumption, tough-to-reach younger voters also demand more sophisticated targeting, according to Samba TV research. Read the whole story
Former marketing director of Spieth America, Victoria Cromie previously held top media management roles at UM, Innocean, Mindshare, PHD and Carat. Read the whole story
- COMMENTARY
It is crucial for businesses collecting and using zero-party data from multicultural consumers to have a robust data governance process that demonstrates a commitment … Read the whole story
"We are thrilled to welcome Kirk to our board of directors," said Ziff Davis Board Chair Sarah Fay, herself a former media agency holding … Read the whole story
Feldmeth has been a senior partner at San Francisco-based Prophet for six years. Read the whole story
Stagwell’s Minneapolis-based creative agency Colle McVoy has hired creative executive Ciro Sarmiento as its new chief creative officer. Sarmiento previously served … Read the whole story
