• by Fern Siegel , November 15, 2023

Perrier-Jouët champaign is committed to a sustainable future, underscored by the U.S. launch of its new campaign: “Fill Your World With Wonder.”

The campaign was developed internally by Perrier-Jouët’s global marketing team and in-house creative studio.

The new creative starts with a flower, evoking the iconic 1902 Art Nouveau-styled anemones bottle designed by Emile Gallé, one of the founders of the movement. His artistry still graces the company’s Cuvée Belle Epoque champagne line. (Perrier-Jouët was founded in 1811 by Pierre-Nicolas-Marie Perrier and his wife, Adele Jouët.)

To unite the company’s founding passions — nature, art and champagne — Perrier-Jouët is unveiling an immersive floral dreamscape — "Perrier-Jouët House of Wonder" — at Hudson Yards in New York City December 1-2. Visitors will also view the campaign’s spot, starring French actress and climate-change advocate Mélanie Laurent ("Inglourious Basterds," "Now You See Me") and directed by Show Yanagisawa.

The campaign is targeting luxury consumers ages 30-55, with a focus on champagne aficionados in prestige markets, such as New York, Miami, Los Angeles and Las Vegas. There is a strong focus on affluent New Yorkers and luxury consumers visiting New York in the holiday season.

The spot will run across owned channels and paid social. There is also immersive OOH around Manhattan, experiential, owned and earned touchpoints. The company’s global campaign debuted in Tokyo last month. 

Perrier-Jouët is also partnering with Flowerbx and Cocktail Courier to offer a premium gift featuring a paper bouquet and Perrier-Jouët Blanc de Blancs, available in the U.S. for a limited time, starting Nov. 30. DoorDash will deliver it to New Yorkers on Perrier-Jouët flower-powered bikes from Nov. 30 through Dec. 2, part of its OOH push.

Kristen Colonna, vice president Marketing Accelerator, Pernod Ricard USA, told Agency Daily: “The flower has long been intertwined with the style of Perrier-Jouët. This passion is alive in our years-long commitment to sustainability and biodiversity in our viticulture, and as a voice for a more sustainable future, especially within the luxury industry.”

This winter, Perrier-Jouët will return to Design Miami in December, revealing its latest artistic partnership with Fernando Laposse — “The Pollination Dance.” Via a live exhibition, Perrier-Jouët in partnership with Laposse, extends its desire to inspire people to rethink their relationship with nature.

In 2022, Comité Champagne, a trade organization, reported that French houses had shipped a record-breaking 326 million bottles, a large portion outside France. Champagne sales reaching a new peak of $6.5 billion in 2022, a 1.6% rise from 2021. Perrier-Jouët produces 3 million bottles a year.

Pernod Ricard the parent company of Perrier-Jouët champagnes, has an extensive portfolio of top brands, including Absolut vodka, Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum and Beefeater gin.