Young & Laramore Wins Dewalt Creative Account

by Steve McClellan @mp_mcclellan, November 17, 2023

Stanley Black & Decker (SBD) has selected Young & Laramore (Y&L) as the creative Agency partner for subsidiary Dewalt tools following a competitive pitch led by Rojek Consulting.

Y&L will support the brand’s strategy and creative development.

Heidi Ketvertis, SBD’s Vice President, Global Brand, Tools & Outdoor, stated, “The Y&L team demonstrated a strong understanding of our audience: the hardworking jobsite pros who demand tough, dependable, and innovative tools, as well as the enterprise leaders who procure those tools.”

The agency’s first creative work for the brand will launch next year.

accounts, agency, creative

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