Commentary

Stagwell Acquires Agency Team Epiphany


Stagwell has acquired Team Epiphany a consumer marketing agency specializing in cultural relevance, experiential, multi-cultural marketing, and influencer integration.  

Team Epiphany is led by Founder and Managing Partner Coltrane Curtis and Managing Partner Lisa Chu, who oversee a team of 100 across their New York headquarters, and Los Angeles and Miami offices.  

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Exact terms were disclosed, but Stagwell submitted an SEC filing that indicates that some compensation will consist of Stagwell shares including $5 million worth at closing and as much as $8.5 million more tied to performance benchmarks over three years.  

The agency has work with clients like American Express, HBO Max, Heineken and Lego.  

The Amex work included  the AMEX "100 for 100" Program (which invested $2.5 million into Black female entrepreneurs) and multiple collaborative activations and content initiatives with celebrity entrepreneurs such as Elaine Welteroth and Issa Rae. 

Team Epiphany has been HBO's partner for multicultural programming for more than a decade, executing over 80 marketing programs across series for "Ballers" and "Insecure." The agency’s work on "Insecure" resulted in in-show integrations as well as a strategic partnership with Issa Rae's Hoorae Media, announced last year.  

Team Epiphany joins Stagwell's Constellation network, further widening its bench of world-class culture-shaping agencies, which include 72andSunny, Instrument, and The Harris Poll, among others. 

"People tend to see Team Epiphany and want to compartmentalize its offerings into 'multi-cultural' or 'experiential,' but when I met the team, it became clear to me that their deep appreciation and mastery of culture is an essential ingredient for contemporary brands focused on forward-looking growth," said Justin Lewis, chair, Constellation. 

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