USAA, Series 'Masters Of The Air' Team To Honor Military

USAA’s newest national spot has been done in partnership with Apple TV's upcoming series "Masters of the Air."

The nine-part drama, which streams Jan. 26, centers on the 100th Bomb Group of the U.S. Army Air Forces that fought the Nazis during World War II. Tom Hanks, Steven Spielberg and Gary Goetzman produced the series.

The 160/90 agency, USAA's cultural marketing AOR, created the spot, which runs on national cable, streaming and social.

USAA values honor, courage and service, traits exemplified by the series. The organization handles insurance, banking, investment and retirement options for the military, veterans and their families.



Mike Lewinsky, senior vice president, 160/90, told Agency Daily: "When evaluating brand and content partnerships, it is easy to focus on thematic alignment, but what is truly special here with USAA and "Masters of the Air"is the synergy in values, commitment to quality and a dedication to the military community."

The partnership is amplified via influencer/creator marketing, experiential and consumer sweepstakes.

As part of the campaign, USAA is offering exclusive experiences to members of the military community with a national sweepstakes running Jan. 22-Feb. 21. There are 100 prize packs, including Apple AirPods and an Apple TV+ subscription, and advance screenings of the series at the National WWII Museum in New Orleans, Louisiana, on Jan. 19 and the National Museum of the U.S. Air Force in Dayton, Ohio, on Jan. 25.

"Masters of the Air" is the third and final installment in Hanks-Spielberg’s WWII trilogy that began with “Band of Brothers” and “The Pacific.”

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