Unilever is conducting a media agency review in most of its markets around the world, the consumer goods giant has confirmed. 

The review follows the appointment of the company’s new marketing chief, Esi Eggleston Bracey in October. She succeeded Conny Braams, who left the company last August. 

It was under Braams’ watch back in the 2021 that Unilever conducted its last major media agency review that was the first such assessment in six years. 

After a six-month process, the single biggest piece of business went to incumbent WPP, with Omnicom Media Group, Interpublic and Havas Media also winning multiple-market assignments.  

At the time it was estimated that the firm spent about $4 billion annually on measured media. An updated figure was not immediately available.  

In response to an email query, a company spokesperson issued a short statement confirming the review: “Yes, we are undertaking media agency reviews in many of our markets. This is part of our standard process to periodically review, to ensure best in class media agency partnerships.”  

Unilever markets several hundred brands around the world including Persil, Dove, Knorr, Domestos, Hellmann's, Lipton, Wall's, PG Tips, Ben & Jerry's, Magnum and Lynx.