TBWA\Chiat\Day NY's Goldberg, Blanch Drive Nissan United's Brand Work

TBWA\Chiat\Day New York has handled the Nissan account for 37 years.

The latest additions to the ad effort — the appointment of Barney Goldberg and Mike Blanch as co-executive creative directors for Nissan United US — the multi-agency team within Omnicom that directs all U.S. marketing and communications for the automaker.

Both report to Amy Ferguson, TBWA\Chiat\Day New York’s CCO.

The duo will lead all of Nissan's retail and brand work. Blanch is based in New York and Goldberg in Los Angeles.

Previously, Goldberg was executive creative director on Hyundai for Innocean USA. He created Hyundai's partnership with "The Walk Dead, Chop Shop," a car app that rose to No. 1 on iTunes. He also worked on integrated campaigns for FIFA World Cup and the NFL. Before Innocean, Goldberg worked on Volkswagen at Deutsch LA and Saatchi & Saatchi on the Toyota account.



Conversely, Blanch earned a promotion after being a five-year group creative director at TBWA\Chiat\Day New York, focused on Nissan. In 2022, for the first time in eight years, he helped bring Nissan back to the Super Bowl. Prior to joining TBWA\Chiat\Day New York, Blanch was creative director at Johannes Leonardo.

Ferguson lauded the duo's "creative chops, an understanding of the business, extensive category experience, and a kind, collaborative approach to leadership."

Separately, Nissan North America recently named Vinay Shahani as senior vice president, U.S. marketing and sales. Shahani will also have oversight of Infiniti Americas.

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