by Steve McClellan
The award came after a consolidation review, the company confirmed. Much of the business (including the U.S.) has been handled by Publicis Group's Starcom. … Read the whole story
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by Richard Whitman, Columnist
So you've probably been to or are planning to go to a spate of holiday parties this month. Some you will enjoy. Some you … Read the whole story
by Steve McClellan
The Cary, NC-based attribution specialist will be integrated with iProspect and Rockett founder Mark Rockett will join iProspect U.S. as svp, head of attribution, … Read the whole story
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by Richard Whitman, Columnist
The Sizzle Reel. We've all got one, right? That two-minute thrill ride highlighting your best work designed to make it undeniably clear your shop … Read the whole story
by Larissa Faw
The shop, part of Project: Worldwide, has promoted Sarah Hanson to president of its Rochester office, while Matt Dowshen has been elevated to President … Read the whole story
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by Richard Whitman, Columnist
Looking to consolidate its global media planning business with one agency, Mars has handed its $1,7 billion account to MediaCom after a review. In … Read the whole story
by Larissa Faw
Everyone knows about selfies, but Mellow Mushroom, a pizza chain with more than 150 locations, is encouraging "usies" - photos with others - in … Read the whole story
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by Richard Whitman, Columnist
Copywriting legend Dick Rich passed away from a heart attack on November 1. He was 84. His daughter, Karen Rich, made his death known … Read the whole story
by Steve McClellan
The position is a new one at the agency. Richards will work closely with agency CEO Miles Young and tasked with "leading business transformation … Read the whole story
by Joe Mandese
Lots of agencies claim they are unique because they are "digitally-led." MediaPost is naming Dentsu Aegis Network's 360i as our digital agency of the … Read the whole story
by Karlene Lukovitz
With consumers demanding more natural, less processed food and transparent, responsive relationships with companies and brands, giant, long-established CPG companies are under enormous pressure … Read the whole story
COMMENTARY
by Matt Keiser
Regardless of your opinion about advertising agencies, one thing is not up for debate: The value of agencies is at risk in the coming … Read the whole story