Mediapsssst
Well -- here's some good news regarding the outlook for 2015. The Creative Group is out with a piece of research that takes a look at what 2015 has in … Read the whole story
Six in 10 survey respondents choose it as their key information source, beating out friends and family (42%), store websites (41%), search engines (30%), … Read the whole story
- COMMENTARY
There's one more frantic weekend of shopping for all of you last-minute holiday gift seekers. That's for Christmas anyway. Which is kind of what … Read the whole story
The Interpublic agency has been awarded global creative advertising duties for RB's (formerly Reckitt Benckiser) VMS Division (Vitamins, Minerals and Supplements). McCann joined the … Read the whole story
- COMMENTARY
It's hard to believe that the backstory surrounding "The Interview," the dimwitted bro-mance road movie that Sony Pictures ended up pulling from theaters Wednesday, … Read the whole story
The win came after a formal review that began in October. The incumbent was BBH, which had the assignment for 15 years. The Diageo … Read the whole story
Essentially, because the Kelty brand has been around for a long time, it's more familiar to an older audience," says Bryan Judkins, Creative Director … Read the whole story
The media agency, part of WPP's GroupM, has been selected by L'Oreal USA as lead communications planning agency for Lancome and select designer fragrance … Read the whole story
Just months after elevating Michael Epstein from chief strategy officer to chief client officer, Carat is filling the void and expanding the role to … Read the whole story
If you were to step back and look at Madison Avenue the way a trade journalist covering it might, you'd see it as part … Read the whole story
When Baba Shetty describes his career progression as "interesting," he understates the case by more than a little. He didn't study media or marketing … Read the whole story
Buying the perfect Christmas toy for a kid can be quite the challenge. TBWA/Toronto set out to make the process easier for their clients … Read the whole story
Wieden+Kennedy Sao Paulo hired Renato Simoes as executive creative director. Simoes joins executive creative director Icaro Doria and managing director Andre Gustavo in leading … Read the whole story
Following a review, KBS Toronto was named agency of record for Unilever's Magnum Ice Cream and social media agency of record for Unilever Refreshments, … Read the whole story
