MAD Agency Daily
Tuesday, December 23, 2014
  • Biggest Brands Led U.S. Ad Slowdown, Autos Plummeted Through Q3

    The slowdown in U.S. ad spending appears to be more pronounced among some of the nation's biggest advertisers, according to estimates released this morning … Read the whole story

  • Scotts Miracle-Gro Reviews Media Assignments

    The incumbents are WPP's MEC, and Active International (national broadcast). The new review, which sources characterized as procurement-driven, comes amid a major management restructuring … Read the whole story

  • Havas Acquires Formula

    The PR and experiential agency, which is being rebranded Havas Formula, has 100 staff members across offices in New York, Los Angeles, and San … Read the whole story

  • Fido Gets More Holiday Booty Than In-Laws

    The average family expects to spend around $475 on gifts this holiday season while purchasing nine gifts -- six gifts for family members and … Read the whole story

  • The 'In-House Trend' Was Written On The Wall

    Marketers are increasingly putting their trust in technology to run successful digital ad campaigns. Nearly half (46%) of all advertisers believe that having a … Read the whole story

  • Search (Programmatic) Agency of the Year: The Media Kitchen

    There are many reasons MediaPost could have picked The Media Kitchen as its agency of the year for 2014. As it has every year … Read the whole story

  • This Story Will Restore Your Faith...But Not Your Phone Service

    If you're going to choose a customer to be unavoidably detained from five times in one week, wouldn't be wise to check him out? … Read the whole story